CSPs that leverage complexity to define and create unique offerings for their target markets will move past the ‘race to the margin bottom’ of customers performing price comparisons on simple service offerings.
Toronto, ON (PRWEB) February 26, 2014
"Communications Service Providers (CSPs) must adequately address the revenue management complexity that results from an increasing number of new consumer-focused service offerings and accommodate the unique contract negotiation commitments made with enterprise customers," said Karl Whitelock, Director Global OSS and BSS Strategy at Stratecast. “Monetizing this complexity, with a growing number of business solution partners and cloud services providers, means adopting new business strategies, new business models, and new business solutions capable of simultaneously supporting the revenue and partner compensation processes.”
There is an advantage to this complexity: differentiation. CSPs that leverage complexity to define and create unique offerings for their target markets will move past the ‘race to the margin bottom’ of customers performing price comparisons on simple service offerings. In order to monetize these unique offerings, a billing platform that is flexible and capable is required. Omnibill from Omniware Solutions Inc. is a platform to be considered by CSPs.
“Market demands are pushing CSPs away from simple pre-packaged offerings, especially for their business clients. Turning their marketing analysis and their sales strategies into unique service offerings, without typical billing platform limitations, is key to growth,” said Dr. Parmi Sahota, CEO of Omniware.
Omniware is pleased to be recognized by Stratecast. A copy of the full report is available here.
Stratecast collaborates with our clients to reach smart business decisions in the rapidly evolving and hyper-competitive Information and Communications Technology markets. Leveraging a mix of action-oriented subscription research and customized consulting engagements, Stratecast delivers knowledge and perspective that is only attainable through years of real-world experience in an industry where customers are collaborators; today’s partners are tomorrow’s competitors; and agility and innovation are essential elements for success. Contact your Stratecast Account Executive to engage our experience to assist you in attaining your growth objectives or email inquiries(at)stratecast(dot)com.
Omniware Solutions Inc. was founded in 2004 and is a software and services company focused on Flexible Billing.
Customers today are dealing with increased complexity in the deployment and management of their billing systems. Leveraging their philosophy of Open Minds and New Ideas, Omniware created their Omnibill and Portable Analytics products to simplify, reduce costs, and deliver increased billing functionality across all industries.