Palmer’s goal with the new Easter website was to provide our consumers with ideas on how to make, in our opinion, the best holiday even better.
Reading, PA (PRWEB) February 21, 2014
Palmer, one of the top 100 confectioners in the world, has launched a new Easter website, highlighting its latest Easter candy now available for 2014. RM Palmer is offering consumers “More Bag for your Buck”, last year's 4 oz. bags now are 5 oz. 25% more for the same retail. Targeting this new product feature, Palmer is offering Palmer Perks email subscribers an exclusive coupon for $.25 off any five ounce bag or larger of Palmer Easter candy. In addition to the new bag size, there are 18 new Easter bags and novelties for 2014. Among some of the new products are: Pastel Pals, an assortment of hollow Cookies & Creme bunnies, Soccer Bunny, a hollow milk chocolate bunny with a soccer ball painted on its hip and EAR-resistible Bunny Ears, taking arguably the best part of the bunny and making an entire product out of it. To introduce the new Soccer Bunny product, Palmer is kicking off a sweepstakes with a grand prize of a sixty-inch flat screen TV and runner up prizes of soccer.com gift cards, ranging in value. The prizes will be awarded to several lucky winners in time to watch the 2014 World Cup in style.
Palmer has also expanded its Fun Stuff website section with more recipes and crafts, and also added a brand new section that shows how to build affordable Easter baskets with Palmer candy. The recipes section builds on existing content with easy and affordable recipes that use Palmer Easter candy to decorate delicious baked and no-bake goods, ranging in price from $5 to $10. While the craft section shows how to create simple and reasonably priced crafts, ranging in total cost from $6 to $10. Additionally, the Easter basket section showcases Easter baskets ranging in price from $5 to $15, filled with a variety of Palmer treats from the new Fun n’ Games maze made of chocolaty candy to Easter staples like My Little Bunny, which encourages the adoption of chocolaty bunnies instead of the real thing.
“Palmer’s goal with the new Easter website was to provide our consumers with ideas on how to make, in our opinion, the best holiday even better,” stated David Abramson, Director of Sales & Marketing for R.M. Palmer. Mr. Abramson continued, “We want to provide content that is relevant and cost-effective to our loyal customers, which is why we expanded our recipes and crafts section and added an Easter baskets section – all of which affords our customers the opportunity to make Easter fun at a reasonable cost.”
ABOUT RM PALMER COMPANY
R.M. Palmer Company has been crafting fun, seasonal chocolate novelties since 1948. Today, the R.M. Palmer Company is considered one of the top 100 confectioners in the world. From their headquarters in West Reading, PA, Palmer’s 850 dedicated employees design, produce, package and ship more than 500 unique items to nearly 100,000 retail locations in North America - making it one of America’s largest and most innovative confectioners. For more information about R.M. Palmer Company, visit http://www.rmpalmer.com.