Celltick and EA Partner to Promote Popular Mobile Games in Brazil

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Partnership to extend reach of EA content for millions of mobile users in Brazil.

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Celltick, a global leader in mobile initiated commerce, today announced its partnership with Electronic Arts (EA), a leading global interactive entertainment software company, that enables EA to have a much larger reach in marketing to mobile users in Brazil.

EA will utilize Celltick’s LiveScreen technology to market to millions of consumers on the home screen of the mobile device. EA will also be able to promote value added services and a wide selection of premium games, at competitive prices. By leveraging Celltick’s leadership in mobile mass reach, EA will be able to reach new customers and expand their presence in Brazil.

“We are excited to partner with Celltick to increase our mobile presence in Brazil by utilizing their platform to effectively reach consumers on their mobile phones and offer them high value games,” said Paula Ballester García, Head of Sales and Marketing for EA Latin America. “Through this partnership we will be able to expand our reach to tens of millions of users on their mobile home screen.”

“Mobile games are becoming a major genre on the mobile for usage. We are very happy to partner with EA to deliver high quality mobile games in a targeted manner to consumers,” said Ramgopal Vidyanand, VP Marketing & Business Development, Celltick. “We are excited to aid in expanding the consumer base for large brands such as EA.”

With this partnership, Celltick continues to expand its reach to close the loop between mobile marketing and the final transaction resulting from marketing promotions. In 2013, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 110 million active consumers across 25 countries.

About Electronic Arts (EA)
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players in over 200 countries.In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at http://www.ea.com/news.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 110 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit http://www.celltick.com.

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Ramgopal Vidyanand
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