Prime Commerce Fuels Holiday Success for Dr Cool

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Discover with Dr Cool crushes their same-month, year-over-year holiday numbers for sales, order volume and conversions with their migration to Double Prime's new Prime Commerce e-commerce platform.

Double Prime has been fantastic. Their platform is far superior to anything we have used before. We highly recommend them to any serious business looking to take their e-commerce site to the next level.

During the 2013 holiday season, Discover with Dr. Cool launched a new e-commerce website on a Drupal powered e-commerce platform named Prime Commerce that drove sales above expectations. As the beta partner for this new and exciting Drupal e-commerce platform, Discover with Dr. Cool anticipated great performance gains year-over-year and was not disappointed. With sales increases for November and December of over 350% and an increase in order volume of over 380% this new platform, even in its infancy was a great success. The Prime Commerce platform offers Dr. Cool exceptional flexibility and the support of an expert development team, which is a great advantage for a company the size of Discover with Dr. Cool.

Discover with Dr. Cool specifically decided to investigate a new e-commerce platform due to inadequacies being experienced with their previous e-commerce platform provider, both in the ability to customize the website and for it to support the future vision for Discover with Dr Cool. This new partnership between Double Prime, Discover with Dr. Cool and the Drupal community will continue to push the development of the Prime Commerce platform and support the aspirations of Discover with Dr. Cool’s brand and content plans for the foreseeable future. Jordan Willing, CEO of Discover with Dr Cool had this to say, "Double Prime has been fantastic. Their platform is far superior to anything we have used before. We highly recommend them to any serious business looking to take their e-commerce site to the next level."

About Prime Commerce and Double Prime
Double Prime’s platform, Prime Commerce, is based on the Drupal Commerce framework; it is a feature-rich, customizable, open-source platform. Sites on Prime Commerce are quick-to-market and can be launched and accepting transactions in a short time after project inception. With Prime Commerce, Double Prime has developed a platform that focuses on the intersection of commerce and content. According to Michael Tarquinio, VP of Operations for Double Prime, “We believe that the future of e-commerce is not just based on the transaction model, but rather on creating a brand that will educate your customers on who you are, what your products can do for them and most importantly, the lifestyle surrounding your products.”

Double Prime, the country’s leading web development firm, has provided technology solutions to power over 100 e-commerce sites in 25+ countries for many Fortune 500 luxury brands and small to medium-sized companies, for more than 12 years. Double Prime has a team of more than 100 experienced developers and project managers across the United States. We offer e-commerce Platforms – Domestic and International, Mobile Commerce and App Development, Content Management Systems, Prime Site, Primed JS, Custom Application Development, Strategic Design Services, Project Management and Analysis. For more information, please visit

About Discover with Dr. Cool:
Discover with Dr. Cool is a premier seller and manufacturer of fun, educational toys specializing in hands-on science kits for children of all ages. These science toys cover learnings in the areas of geology, paleontology, entomology and other nature-based sciences. Perfect for birthday gifts, school projects, home school lessons, rock collectors, fossil collectors and other science interests, our Discover with Dr. Cool products are sure to be a smash, even if it isn’t breaking open your own geodes. Visit Discover with Dr. Cool to view all of our amazing, teacher approved science products.

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Michael Tarquinio
Double Prime
+1 484-889-2042
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since: 10/2012
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