Wedbush Enhances Firm-wide Social Media Platform, Increases Engagement through Hearsay Social

Wedbush’s industry leading social media initiative allows Colleagues to engage in social media conversations in a timely, compliance-friendly manner; Hearsay Social technology enhances digital experience for financial advisors, research analysts, investment bankers, equity traders and corporate services professionals alike

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Los Angeles, CA (PRWEB) February 20, 2014

Wedbush Securities, one of the nation’s leading financial services providers, today announced the completion of its transition to Hearsay Social, provider of the leading social business platform for the financial services industry. The partnership supports the firm’s industry leading social media initiative and allows Wedbush Colleagues to continue engaging in social media conversations in a timely, compliance-friendly manner.

In January 2012, Wedbush embraced social media allowing financial advisors, research analysts, investment bankers, equity traders and corporate services colleagues to engage in digital conversations. The program’s success was universal across each business line fostering communication with existing clients and prospects in the virtual realm. Wedbush’s leadership earned it a place in the top 10 “most influential brokerages in social media” according to a February 2014 survey conducted by WealthManagement.com and REP. Magazine, and repeatedly secures executives placement at financial industry events including SIFMA’s Social Media Seminar on February 27, 2014 and NetFinance on April 28-30, 2014.

“Social media is a critical component of our communications strategy. We attribute our success to encouraging Colleagues to share their ‘unique voice’ in social dialogues, while supporting them with the tools and information they need to effectively engage,” said Natalie Taylor-Grasso, Vice President and Head of Marketing, Wedbush Securities. “Hearsay Social’s technology provides our team with a compliant solution that offers a more streamlined and productive user experience. I am thrilled about this partnership and look forward to leveraging the platform as we continue to expand our digital footprint.”

“We are excited to partner with Wedbush Securities to support their social business initiative,” said Hearsay Social CEO Clara Shih. “By empowering financial advisors, research analysts, investment bankers, equity traders and corporate services colleagues on social media, Wedbush is leading the industry with its social media program.”

Built from the ground up to help financial representatives successfully use social media to attract prospects, retain customers, deepen relationships and grow business, Hearsay Social offers Wedbush an advanced social business platform including: a streamlined approval process for distribution of original content; supplemental pre-approved content libraries; an automatic publishing functionality allowing posts to be scheduled for future distributions; “Social Signals” alerts that inform users when a connection posts an important life event; analytics to track engagement and reach; monitoring and archiving functionality that meets regulatory requirements; and continuous monitoring and real-time remediation spanning both desktop and mobile use.

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About Wedbush Securities
Founded in 1955, Wedbush Securities is a leading financial firm that provides brokerage, clearing, investment banking, equity research, public finance, fixed income sales and trading, and asset management to individual, institutional and issuing clients. Headquartered in Los Angeles, with over 100 registered offices, the firm focuses on relentless service, client financial safety, continuity, and advanced technology. Wedbush publishes its monthly Digital Reach newsletter to provide Colleagues tips, tricks, best practices, whitepapers and upcoming webinars on all things surrounding the social/digital marketing space. Follow us on Twitter, Facebook and LinkedIn.

About Hearsay Social
Hearsay Social empowers global financial services teams to efficiently and successfully use social media to attract prospects, retain customers, deepen relationships and grow business. The enterprise-ready solution helps agents and advisors quickly and easily move beyond yesterday’s relationship building tactics and to get found and strengthen relationships with social media. Tens of thousands of financial services professionals worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, Twitter, and Google+. The Hearsay Social platform boosts advisor and agent productivity while ensuring brand integrity and compliance for even the most regulated industries.

Hearsay Social, a LIMRA Elite Strategic partner and SIFMA strategic partner, has raised $51M from Sequoia Capital, NEA, and top executives from Facebook, LinkedIn, Twitter, and Google, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, and London.

Hearsay Social Blog: hearsaysocial.com/blog
Facebook: facebook.com/hearsaysocial
Twitter: twitter.com/hearsaysocial
LinkedIn: linkedin.com/company/hearsay-social
Google+: plus.google.com/+HearsaySocial


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