The Trade Group Plans to Unveil Latest Innovations in Modular Exhibit Design at Exhibitor2014

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Award-winning Dallas company is launching a new game-changing exhibit design within the popular Metalli® line of modular displays.

The Trade group has always been an early adopter when it comes to new and exciting innovations in exhibit design and construction. Nearly ten years ago the company launched the Metalli® line, helping to close the gap between the portable display and a true custom exhibit. Today, The Trade Group is breaking ground again by announcing a new exhibit design ( within the very popular Metalli line of modular displays called Torre. What more appropriate event to debut the Torre line than Exhibitor2014, the industry’s top-rated conference for trade show and corporate event marketing.

Until now, exhibit designs were missing that product that has the appearance of a custom exhibit but is actually a modular trade show display The Torre line will use innovative construction techniques that reduce or eliminate the visible aluminum extrusions while still maintaining the functionality and cost saving attributes of system based displays. “The display we will show at Exhibitor2014 will appear to be a completely custom exhibit, but under its skin it will be completely modular,” explains Malcolm Gilvar, Executive VP of Sales. The Torre provides an upscale appearance while still retaining the modular characteristics that make the Metalli line so popular.

For those that wish to see the Torre line before Exhibitor2014, The Trade Group has a 20x20 Island configuration set up in their Dallas showroom. For those attending Exhibitor2014, The Trade Group invites you to stop by booth #1606 to witness something truly innovative and exciting. “You won’t win any money there, and we won’t feed you,” says Gilvar, “but you will see the most innovative new product at this year’s show!”

The Trade Group,, is an award-winning provider of trade show exhibits and full-service provider of trade show services including exhibit rentals, accessories and marketing. Since inception in 1986, the company has delivered more than 40,000 superior trade show exhibits to more than 15,000 exhibit managers around the world. For more information visit

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Krista Short
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