Baker Goodchild reflect on 2013 and how direct mail continues to go from strength to strength

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Despite living in a world that is now dominated by a digital presence, direct mail still continues to go from strength to strength.

The DMA has confirmed that direct mail is continuing to receive a far higher response rate than digital email marketing. Figures have shown that direct mail receives a 4.4% response rate compared to an average of just 0.12% for email marketing:

These latest figures from the DMA predict a strong future for the direct mail industry and show that whilst digital marketing may often be the cheaper option, it does not offer the best return.

Baker Goodchild reflect on 2013

We spoke to Baker Goodchild, a leading mailing expert since 1995, with a wealth of experience in the direct mail and print industry. This Birmingham based mailing house have shown real progression and growth in recent years with some exciting and outstanding figures returned in their 2013 customer satisfaction survey by the MDAS. Managing Director Lorraine Burnell explained, "We have had some amazingly positive feedback following our survey and 2013 proved to be a great year for Baker Goodchild with a turnover increase of around 35 %."

The MDAS survey asked customers to rate their services between 1 and six where 1 = extremely dissatisfied and 6 = extremely satisfied. On average across the board, Baker Goodchild received ratings of between 5 and 6, proving that their hard work, passion and commitment to direct mail has had a profound effect on the customers they serve. Lorraine went on to tell us that "when asked if they would use our services again, 100% of customers asked said yes they would. We take great pride in that figure as we work tirelessly to ensure we exceed our customer's expectations, every step of the way."

A market leader with a bright future

So, in what has been a real time of austerity for many businesses, Baker Goodchild are experiencing real success with a healthy balance of customer satisfaction and profitability. With 2013 seeing the privatisation and sale of our national treasure, The Royal Mail, Baker Goodchild seem to have battled on victoriously to overcome any issues the industry has had. Managing Director Lorraine Burnell explained, "We follow strict and robust internal procedures and stay on top of industry news to ensure that our service standards are maintained at all times. It is our consistency for providing affordable and high quality mailing solutions that has gained us the reputation we have."

With an overall service reliability rating of 6/6, a 96% conversion rate on quotes to orders and up to 98% of customers referred having placed an order, it is no wonder that 2013 was such a good year for this Birmingham based mailing house:

Baker Goodchild are a shining example of a business that knows its industry inside and out. For more information on the services provided by Baker Goodchild visit:

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Sarah Davies

Sarah Davies
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Baker Goodchild
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