'Our research has shown that the smaller shows of 10 minutes or 15 minutes are getting the most hits and are actually keeping users in their seats to watch them.' ~ Ed Siemienkowicz
Jersey City, New Jersey (PRWEB) February 22, 2014
In his latest podcast, Jonathan Goodman, president of Halyard Consulting and professor of The School of Internet Marketing, spoke with illustrator and graphic designer Ed Siemienkowicz. Together they explored their unique experiences at Ringling College of Art and Design, Ed’s company 9mm Studio, and how to market a successful podcast.
Although they attended Ringling at the same time, Goodman and Siemienkowicz took very different paths to reach their destinations. Ed started at Ringling seeking to become an animator, but instead turned towards illustration. He began his career as a graphic designer working for organizations such as the Golf channel and later found his niche in comics.
"Our research has shown that the smaller shows of 10 minutes or 15 minutes are getting the most hits and are actually keeping users in their seats to watch them." – Ed Siemienkowicz
Goodman talked to Ed about his company and personal brand 9mm Studio which has been the outlet for many of Ed’s projects outside of his day job. These projects include the popular comic Chrome and Dust, as well as his strip Random Play. Siemienkowicz also has a very successful Star Wars themed podcast called Voice of the Republic that has run for over 6 years with a dedicated fan base. He is currently looking at relaunching his podcast with a wider focus.
Together Goodman and Siemienkowicz discuss strategies for marketing podcasts that will pull in new users and keep current listeners tuned in. Strategies ranged from segmenting longer shows into shorter intervals, consistent publication, and branding. These are all strategies for anyone using podcasts to increase exposure to their brands.
To listen to the podcast, please visit: http://halyardconsulting.com/podcast-interview-ed-siemienkowicz-9mm-studio/.
About The School of Internet Marketing
The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit http://www.theschoolofinternetmarketing.com to learn more.
About Jonathan Goodman
Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.
James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352