Jacksonville, FL (PRWEB) February 21, 2014
Just as your skin can start to develop fine lines and look dull as early as your twenties, your hair can age prematurely, too. Color loss, thinning, breakage and dryness can all make hair look lifeless and fragile, as mechanical, environmental and chemical stresses take their toll. But now, you can turn back time, thanks to Roux Anti-Aging Hair Care. The 10 new products offer a solution for every age-related hair challenge, and bring back healthier, stronger, fuller, shinier, bouncier hair at any age.
Each product features Roux’s exclusive Instant Vitality Complex, an anti-aging blend of anti-oxidant vitamins A and E, keratin, biotin, panthenol and UV filters. Together, they provide a powerful defense against signs of aging hair, including dullness, breakage, dryness, thinning and unruly grays. The keratin-enriched formulas repair damage and replenish moisture, improve the hair’s strength from the inside out and prevent further damage, leaving hair renewed, with vitality, bounce and youthful shine. The collection includes:
▶ Roux Anti-Aging Keratin Repair Shampoo and Conditioner gently cleanse and condition the hair, increasing its strength and preventing further damage. Keratin Amino Acids and biotin in the sulfate- and sodium-chloride-free formulas rebuild, restore and rejuvenate all hair types for stronger, longer hair. Vitamins A & E both nourish and protect the hair, while UV protectors shield it against damaging UV rays. Roux’s consumer panel members agreed their hair was 92% rejuvenated with regular use. SRP is $10.49 each for a 300-mL/10.1-fluid-ounce bottle.
▶ Roux Anti-Aging Color Protect Shampoo and Conditioner protect against color-fade and gently replenish lost moisture, as they cleanse and condition. Powerful anti-oxidants, including vitamins A & E, work together to nourish and protect the hair, shielding it against damaging UV rays. They lock in hair color and lock out damage caused by environmental stressors for longer-lasting color, while fighting signs of aging to bring back beautiful, healthier, younger-looking hair. In laboratory testing, 96% of hair color was retained after 10 washes. SRP $10.49 each for a 300-mL/10.1-fluid-ounce bottle.
▶ Roux Anti-Aging Hair Serum improves the appearance of hair growth by reducing breakage. This leave-in treatment revitalizes and rejuvenates thin, dull, damaged, dry and/or age-weakened hair by reducing breakage and adding volume. Keratin Amino Acids and biotin rebuild, restore and rejuvenate all hair types for stronger, longer hair. The advanced formula provides 100% anti-oxidant protection to strengthen and fortify, reduce breakage and add volume to thin, age-weakened hair. SRP $11.99 for 118 mL/4 fluid ounces.
▶ Roux Anti-Aging Porosity Control Corrector & Conditioner infuses moisture into hair and equalizes its porosity to return it to a balanced state, leaving it more manageable, with increased smoothness and vibrancy. It can also be used to prepare the hair for chemical treatments by equalizing its porosity to achieve predictable results. Roux’s consumer panel agreed that their hair was 85% stronger with regular use. $10.99 SRP for a 300-mL/10.1-fluid-ounce bottle.
▶ Roux 619 Anti-Aging Extra Moisture Leave-In Treatment with replenishing panthenol hydrates the hair, increasing moisture by 76% instantly to fight signs of aging. Anti-oxidant vitamins A & E and biotin hydrate and condition the hair to improve manageability and renew the hair with youthful shine. SRP $9.29 for three 0.5-ounce, single-use ampoules.
▶ Roux 233 Anti-Aging Extra Repair Leave-in Treatment with strengthening keratin rehydrates and repairs the hair and prevents split ends to reduce damage by up to 40%. This vitamin-enriched formula infuses keratin into the hair’s cortex layer for stronger, longer hair. It also balances porosity to rejuvenate color-treated, bleached and double-processed hair. SRP $9.29 or three 0.5-ounce, single-use ampoules.
▶ Roux 07 Anti-Aging Extra Volume Leave-In Treatment infuses thickening collagen into the hair to increase volume by 89% for younger-looking hair instantly. Vitamins A & E both nourish and protect the hair, leaving it fuller and thicker to bring back beautiful, healthier, younger-looking hair. SRP $9.29 for three 0.5-ounce, single-use ampoules.
▶ Roux Anti-Aging Hair & Scalp Rehab Leave-In Treatment with renewing biotin improves the appearance of hair growth. It fights all signs of aging by stimulating the scalp to revitalize hair follicles and rejuvenates thinning and/or age-weakened hair. Vitamins A & E both nourish and protect the hair, as they fight signs of aging. SRP $9.29 for three 0.5-ounce, single-use ampoules.
The new Roux Anti-Aging Hair Care Collection is available at Sally Beauty stores and at sallybeauty.com. For a store near you, visit sallybeauty.com.
During February, buy any Roux Anti-Aging Hair Care product at Sally Beauty stores and receive the second one of equal or lesser value free (value $9.29 to $11.99).
Also during February, like RouxBeauty on Facebook and share your favorite anti-aging secret for the chance to win a beautiful luxury handbag valued at $3,000.
During March, buy any Roux Anti-Aging Hair Care product and receive one box of three Roux Anti-Aging Leave-In Treatments (choose Extra Moisture, Extra Repair, Extra Volume or Hair & Scalp Rehab) free (value $9.29).
Beautifying women for more than 80 years with easy-to-use, results-oriented hair color and hare care products at an affordable price, Roux offers a range of products that are favorites of professional hair stylists and their clients alike. The collection includes Fanci-Full™ Rinse (the No. 1 temporary hair color in the United States), Fanci-Full™ Mousse temporary color, ’Tween Time™ color retouch crayon, Clean Touch® color remover and Color Refresh Mask. Learn about all of Roux’s products and connect with the brand at RouxBeauty.com and Facebook.com/RouxBeauty.