Legal Marketing Consultant Adrian Dayton to Launch Social Media App for Attorneys

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Start-up receives $400,000 from tech incubator and angel investors.

Legal social media expert Adrian Dayton will launch a social media sharing and analytics tool for law firms in April. Called ClearView Social, the software application helps attorneys more easily share content with their professional networks through LinkedIn, Twitter and other platforms. The start-up recently received $400,000 in funding from technology incubator Z80 Labs Inc. and several angel investors. Currently being tested by a select group of large law firms, ClearView Social will be widely available in April.

Dayton developed ClearView Social based on hundreds of interviews with client firms on their social media usage. Dayton is a weekly columnist for The National Law Journal and a published author of two books, Social Media for Lawyers: Twitter Edition and LinkedIn and Blogs for Lawyers: Building High-Value Relationships in a Digital Age (co-authored by Amy Knapp). He speaks and trains on social media for law firms throughout the U.S. and globally.

“Today’s lawyers and law firms are content machines. They produce an incredible array of high-quality material to educate clients and showcase their expertise,” Dayton said. “Much of that content, however, is never shared by other firm attorneys, including those with sprawling professional networks. That means a huge group of clients and prospective clients is missing out on content potentially of great interest to them. ClearView Social is designed to close that gap by making it incredibly easy to share content.”

ClearView Social allows one person in the firm – for example, a designated marketer – to create a queue of content to be shared in an email template. When attorneys receive the email, they can click a link, which launches the application for sharing the content via various social media platforms, including LinkedIn and Twitter, which are integrated in the tool. This allows attorneys to share on those networks without leaving ClearView Social. It’s as easy as responding to an email.
Moreover, ClearView Social tracks each link, enabling law firms to see how many attorneys in the firm are actually sharing content, and how popular the content is with audiences. A “leader board” will showcase the top sharers as well as whose links get the most clicks.

“When I first started speaking to large law firms about social media, the attorneys looked at me as if I was speaking another language,” Dayton said. “Five years later, I have worked with dozens of the largest firms in the U.S. and across the world. Every firm I work with wants to get a better handle on social media.”

Dayton will be posting details on ClearView Social, including the launch date, on Twitter (@adriandayton) and his website,

About Z80 Labs
Z80 Labs, launched in summer 2012, is Buffalo’s first Internet-focused technology incubator, providing entrepreneurs the ability to build new and innovative tech companies in Buffalo, New York. Startups invited to locate in Z80 Labs are given a wide array of services including office space, tech support, collaboration tools, education programs, specifically-assigned mentorship teams, access to the Z80 Speaker Series, amenities and infrastructure from local companies, as well as expert advice from renowned industry advisors. Z80 Labs is funded by Softbank Capital, with additional funding from SCP Incubator LLC via a $5.2 million Innovate NY grant awarded by Governor Cuomo’s Empire State Development (ESD). Corporate support is being provided by The Buffalo News, Campus Labs, PC Business Solutions, and Synacor. Z80 Labs is located in The Buffalo News headquarters in downtown Buffalo, NY.

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Dan Magnuszewski
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