Sweetening The Pils – The Market for Flavoured Beer and Beer Mixes

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Rockville, MD (PRWEB) February 25, 2014

One of the fastest growing sectors within the beer industry is currently flavoured beer. However, this term encompasses two distinct sub-categories – true flavoured beers and beer mixes. Flavoured beers are defined by Canadean as normal strength beers with added flavours. These flavours are often fruit, typically citrus, but increasingly including a range of more exotic fruits. Another source of flavours is spirits, such as Tequila or Scotch Whisky.

Beer Mixes are beers mixed with soft drinks, typically lemonade, but also cola, fruit juice, or even Iced Tea. Beer Mixes are normally around half the strength of “normal” beer (2.0% to 2.5% Abv). These products go under a range of names like Shandy (UK); Panach (France); or Radler (Germany). They are also sometimes referred to as Beer Coolers, taking the lead from Wine Coolers (normally a mix of wine and fruit juice).

Leading consumer specialist Canadean’s new report – Sweetening The Pils–The Market for Flavoured Beer and Beer Mixes – encompasses two distinct sub-categories – true flavoured beers and beer mixes. This report includes data for 2013 and analyses the performance of brands in the flavored beer and beer mix categories. It will also provide you with a proper understanding of the size of the market, the economic, demographic, and behavioral trends that will drive the market’s evolution. This will facilitate rapid and comprehensive insight into the current state of the market for new entrants and established players alike, with the identification of the key trends that will drive growth in the coming years.

To order this report:
Sweetening The Pils – The Market for Flavoured Beer and Beer Mixes

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Canadean Ltd.

Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. Canadean covers the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight.

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Sweetening The Pils – The Market for Flavoured Beer and Beer Mixes - Table of Contents:
Executive Summary
Definition of Flavored Beer & Beer Mixes
The Post-Mix Issue The Drift to the “Sweet Spot”
A Brief History of Flavored Beer & Beer Mixes
Drivers of Flavored Beer & Beer Mix Growth
Geographical Spread of Flavored Beers and Beer Mixes
Market Survey
Company Survey
Global Brewers and Flavored Beer & Beer Mixes
A-BInBev
Carlsberg
Heineken
Molson Coors
SABMiller
Methodology & Product Definitions


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