SpringBoard Data Management Sponsors CMA Canadian Chapter

SpringBoard Data Management (SpringBoard DM) announces sponsorship of the Category Management Association (CMA) – Canadian Chapter

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At SpringBoard Data Management we believe there is great value in a forum such as this where ideas can be shared and nurtured within the category management community.

Mississauga, Ontario, Canada (PRWEB) February 24, 2014

Big Data, Business Intelligence, Reporting and Category and Space Management solution provider SpringBoard Data Management is pleased to announce sponsorship of the Canadian Chapter of the Category Management Association.

The CMA’s Canadian Chapter is led by Tanya Hasey of Pharmasave Drugs in regular monthly web-meetings on the second Friday of each month at 1:00 P.M. Central Standard Time. Recent topics have included: Category Management Begins and Ends with the Planogram; Building a Solution for a Customer around an Insight vs 'Reporting the News'; Awake Chocolate – True Canadian Innovators; How CatMan principles are applied to sectors outside of CPG; Shop Talk – Insights & Best Practice from 2013 CMA Conference.

“We are delighted to be able to support the Canadian Chapter of the Category Management Association” says Sam Bruce, President of SpringBoard. “At SpringBoard Data Management we believe there is great value in a forum such as this where ideas can be shared and nurtured within the category management community. We believe in continuous improvement and enabling those in the industry by providing the best tools to make that happen. Taking the hassle out of dealing with Big Data, both internal and external, developing reporting tools or building hundreds of planograms allows our clients to focus on the key insights and strategies they need to drive their business” he added.

SpringBoard Data Management® works with data, whatever form it's in, and converts it to something useable – insightful reports, planograms, etc. This can be a painful, mind-numbing task that sucks the life right out of most people... but not at SpringBoard. This is what SpringBoard does. SpringBoard has built awesome systems and processes to streamline this job. It may sound crazy but it’s what those at SpringBoard love to do and are excellent at. When it comes to data and planograms, let SpringBoard do the dirty work.

Founded in 2006, SpringBoard Data Management has a proven record of providing Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) companies with timely, reliable solutions for their data, category management insight and space management needs.

The Category Management Association (CMA) is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification. Founded in 2004, it is the only organization certifying coursework and individual category management professionals according to recognized industry standards. The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing. The Association serves as an unbiased, central source for industry information and is unparalleled in its sole focus on category management.

If you would like more information about this topic, please call Micheal Ostoforoff at 1-855-470-2563 or email him at micheal(at)springboarddm(dot)com.


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