Stony Brook, NY (PRWEB) February 24, 2014
Applied DNA Sciences (OTCQB: APDN), (Twitter: @APDN), a provider of DNA-based anti-counterfeiting technology and product authentication solutions, announced today it will be creating a DNA-Protected Community in Stockholm, Sweden, in a trial collaboration with the Stockholm Police and three large insurance companies.
The trial project, known as MärkDNA, uses a technology that can absolutely pin a criminal to his crime. The technology has been proven in the United Kingdom and elsewhere to be a powerful deterrent to crime, based on its strong conviction rate.
In the collaboration, 500 houses in Tyresö, in the southern part of Stockholm, may have household items marked with the APDN anti-theft product DNANet, branded in Sweden as smartDNA. The marks are designed to be forensically analyzed in an APDN lab in order to pinpoint the origin of the stolen object.
Should stolen items in possession of a criminal be be recovered by police, the smartDNA mark will link the criminal directly to the crime.
Items that are marked with smartDNA may also be scanned instantly with a UV light, which will show the presence of the smartDNA mark with a bright fluorescence. This alone has proven to be a strong tool in the arsenal of law enforcement. All police cars in Stockholm County will be fitted with UV lights used to help find DNA-branded loot.
Warning signage and other publicity in the protected communities will also act as a powerful crime deterrent. Already, APDN partner Leif Svensson, CEO of Safe Solution AB, has appeared on Swedish TV in a video explaining the initiative. The video, in Swedish, may be accessed here. Safe Solution has played an instrumental role in bringing the collaboration into being.
The participating insurance companies, which are sponsoring and financing the project, are IF, TryggHansa, and Länsförsäkringar. Others have also expressed interest in joining.
The trial is similar to one under way for several months in London, where APDN has protected over 2000 homes with the DNANet system. Law enforcement in at least two other countries in Europe have expressed interest in the system.
Two other competitor companies will participate along with APDN in the trial.
About Safe Solution AB
Safe Solution AB is a Sweden-based company, which among other things, provides security management for businesses. We have a unique experience, both as a customer and a supplier to large, complex and vulnerable activities. We have been responsible for EU certification of Arlanda and Bromma airport after September 11. Our successful security strategies have reduced the number of cash in transit robberies throughout the country.
About Applied DNA Sciences
APDN is a provider of botanical-DNA based security and authentication solutions that can help protect products, brands and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. SigNature® DNA and DNANet®, our principal anti-counterfeiting and product authentication solutions that essentially cannot be copied, provide a forensic chain of evidence and can be used to prosecute perpetrators.
The statements made by APDN may be forward-looking in nature. Forward-looking statements describe APDN’s future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN’s SEC reports and filings, including our Annual Report on Form 10-K, filed on December 20, 2013 and our subsequent quarterly reports on Form 10-Q. APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events.