FMS Introduces FMS Social and Amber Farley as Executive VP

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Financial Marketing Solutions (FMS) announces today the launch of a new division—FMS Social—devoted entirely to all things social for the banking industry. FMS Social delivers the expertise, content and creative material needed to execute successful social media strategies for community banks.

Amber Farley

Amber Farley

FMS Social is the solution banks have been waiting for.

From strategy development and consulting to social policy making and monitoring, FMS Social has been created to make it easy for banks to enter and be successful in the social media arena. FMS Social employs its unique strategic, creative and interactive approach to ensure social media efforts and conversations are aligned with each bank’s brand, marketing and business objectives.

Amber Farley is the new executive vice president of FMS Social, acting as the director of the new division. Farley is a well-known teacher, presenting social media strategies to banks around the country and at national and statewide banking schools like the ABA School of Bank Marketing and Management and other statewide banking associations. She is a regular speaker for several ABA webinars on social media each year. Farley is also frequently asked to speak on new media opportunities and digital marketing at events around the country and on the financial services industry’s webinar circuit.

“Things that seem obvious now were once a farfetched idea,” Farley enthuses. “Banks have been unsure how to enter the social media space. But today, that social aspect is a huge part of what your bank needs to be doing for branding and strategically growing.” Continues Farley, “It’s no longer a question of should or even when but how. With our new FMS Social division, we are able to make the confusing, simple. FMS Social is the solution banks have been waiting for because we know banks like no one else, with their myriad compliance and policy issues, their clientele and their service providers; and we also know all the ins and outs of social media. FMS Social is a natural for us.”

President and CEO of FMS Tim Pannell explains, “With our decades of national experience branding banks, we’re trusted and sought after for social consulting, so FMS Social is a natural next step. It’s what our clients have been clamoring for; who else is or even could be so dedicated to the evolving social needs of the financial services industry? Banks are our passion, so we’re excited to kick this off for them.”

Of Farley’s appointment to Executive VP, Pannell continued, “Amber is always thinking ahead. This is a thought leader who’s been creating social media strategies that have pushed banking forward for the last decade. She’s out there talking about the challenges that the next generation of bankers face and the problems they’ll have to solve. Our bank clients can trust her expertise. They know she’s a key part of the solution.”

FMS Social is a single social media solution for banks. FMS Social offers a full suite of social media services that can be packaged and customized. These include strategy; employee policy; setup and implementation; graphic design; application development; fan acquisition and retention strategies; custom contest/sweepstakes; content strategy and creation; video development; social media management; posting; monitoring; ad creation and ad placement; analytics; reporting; archiving; training and consultation. FMS Social is also all about what’s to come, evolving as the social landscape does. Learn more at

FMS builds bank brands. Through strategy, creativity and interaction, the brands FMS develops enable banks to create truly unique experiences with their customers, differentiate themselves in the marketplace and maximize marketing dollars. For more information about FMS, email amber(at)fmssocial(dot)com or visit

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