Parallel 6 Begins Social Media and Digital Marketing Partnership With Abnormal Wine Company

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Mobile technology company provides social and digital strategies to advance local businesses.

They incorporate diligence, creativity and innovation into all of their efforts...We’re excited to help them create awareness for the expansion of their cutting-edge winery while building a well-developed social media presence.

Parallel 6, a multi-channel mobile technology company and the creator of the mobile enterprise platform Captive Reach, provides a social media and digital marketing solution for one of its client’s latest business ventures. New and expanding urban winery, Abnormal Wine Company (AWC) has hired Parallel 6 for social media services and digital marketing strategy.

The AWC team consists of founders, Matt DeLoach and James Malone, as well as partner, Elvin Lai. Lai says, “It’s encouraging to see the progression and expansion of our hobby-turned-business. We’re really excited to share it with the world, and I know that Parallel 6 can help us succeed in doing so.”

Lai also owns Parallel 6’s first and longest running account, Ocean Park Inn, a boutique hotel located in San Diego’s suburban beach town, Pacific Beach. Parallel 6 continues a similar partnership with AWC, providing social media services such as Facebook, Twitter, Pinterest, and Google+ page management. The social media team will also create customized digital marketing campaigns that increase AWC’s online presence and assist with networking to retailers and restaurant owners in the surrounding areas.

Parallel 6 VP of Operations Adam Blejski says, “We’re thrilled to have the opportunity to grow another business with Elvin Lai and his partners. Abnormal Wine Company exposes Rancho Bernardo to all of its carefully selected wines and food pairings. They incorporate diligence, creativity and innovation into all of their efforts; these are attributes that we take pride in at Parallel 6, as well. We’re excited to help them create awareness for the expansion of their cutting-edge winery while building a well-developed social media presence.”

Parallel 6 works with a wide variety of businesses and industries nationwide. To learn more about their digital marketing and social media services, please contact Adam Blejski at 619-795-1305 or email at ablejski(at)parallel6(dot)com.

About Parallel 6:

Parallel 6, a creative enterprise mobile technology company, is the creator of Captive Reach, an all-encompassing enterprise mobile platform. Captive Reach influences consumer behavior, enhances brand recognition and builds strong client-customer relationships. Parallel 6 also offers a suite of managed services such as social media and campaign management, SEO, design, and website creation. The company serves a wide array of B2B and B2C companies including retailers, finance, gaming, e-commerce, hospitality, daily-deal companies, restaurants and professional service firms around the globe. The firm is headquartered in San Diego with offices in Mexico, Ukraine and China. For more information, visit http://www.parallel6.com.

About Abnormal Wine Company:

Reviving the age-old trade of the wine negociant, Abnormal Wine Company carefully selects, sources, vints and bottles the most sought after wines from around the world. Influenced by tradition, Abnormal Wine Company has developed new, and sometimes one of a kind, methods of bringing fabulous wine to its North County community. Located in Rancho Bernardo, AWC is a small artisan winery where each and every bottle is vinted, bottled and labeled by hand. AWC also features a tasting room available for private engagements, a wine club and custom wine bottle labeling.

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Liz Rogers
Parallel 6
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since: 01/2010
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