Printing in Australia Industry Market Research Report Now Updated by IBISWorld

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Increasing reliance on the internet for all facets of business is driving down demand for industry services, while ongoing penetration of low-cost imports heightens external competition. For these reasons, industry research firm IBISWorld has updated its report on the Printing industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

Traditional customers, such as finance and advertising firms, are increasingly moving online and reducing demand for printing services.

The Printing industry has been hit hard over the past five years as a number of social and economic trends have worked against it. Consumers are increasingly choosing to receive information via alternative mediums, such as the internet, rather than via printed materials. This has led to a decline in demand for the services of professional printers. IBISWorld industry analyst Alen Allday states, “New media continues to encroach into the domain of book and periodical publishing, as the printed word proves slow to produce and costly to distribute. Consumers and businesses are increasingly trading and conducting business online without the aid of printed materials.” The Printing industry is expected to generate revenue of $7.9 billion and employ 34,800 people in 2013-14, making it one of the largest manufacturing industries in Australia. This revenue figure includes a forecast decline of 3.4% in 2013-14, making it the ninth-straight year that industry revenue has declined in real terms.

Industry revenue is expected to decrease at an annualised 4.3% over the five years through 2013-14. According to Allday, “the internet is becoming a more important platform throughout all sectors of the economy, especially in areas where demand for printing services has traditionally been high, such as finance, retailing, communications and advertising.” Advertising spending is being redirected to the digital space and online shopping is growing at the expense of bricks-and-mortar retailing. A strong Australian dollar has made imported printing more cost-effective, while also negatively affecting the competitiveness of some of the industry's customers. Competitive pricing pressures and high fixed costs, exacerbated by excess capacity, are also affecting the performance of the industry and contributing to smaller profit margins. The Printing industry's problems are expected to continue over the five years through 2018-19. Excess capacity and competition from substitutes are expected to continue to put pressure on the profitability of industry operators. Internet use and the trend towards conducting trade and business online show no sign of abating. Despite recent depreciation, a relatively strong Australian dollar and high industry wages will make overseas printing more attractive, leading to less demand for local printing services.

The four largest firms in the Printing industry account for a small share of industry revenue, indicating a low level of market share concentration. As the industry is characterised by a large number of independent, small operations, it has a low concentration level that is expected to remain low over the next five years. However, concentration is much higher across some industry service segments (e.g. heat-set web printing and the sheet-feed market). The major industry players include PMP Limited, IPMG Pty Limited and Blue Star Group Pty Limited. For more information, visit IBISWorld’s Printing report in Australia industry page.

Follow IBISWorld on Twitter:!/ibisworldau.

IBISWorld industry Report Key Topics

The Printing industry consists of commercial or job printing establishments and includes commission printing of paper stationery and printing onto textiles or other surfaces.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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