BvD shows Mint at Technology for Marketing and Advertising in London

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Definitive sales and marketing data solution available on free trial

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Enriching internal data with intelligence from Mint can really improve efficiency. It helps deliver better quality leads, equips sales people with insight, and solves those data legacy issues that are often inherited.

Bureau van Dijk, the leading business information publisher, is presenting at this week’s Technology for Marketing and Advertising exhibition (TFM&A), demonstrating how its information solutions can be used to optimise data-driven sales and marketing and bringing its expertise to the Customer Insight & Data Analytics Theatre. TFM&A is at Earls Court, London 25-26th February. Visitors can arrange a free trial on BvD’s stand (C28).

BvD’s Mint provides information on all companies in the UK. Users can filter the intelligence in Mint, using a range of criteria and strategic searches, to isolate the companies most likely to buy from them. It’s simple to enrich and refresh the user’s CRM system with data pulled seamlessly from Mint into the correct CRM records. Users can also use Mint to learn more about their clients’ characteristics, then find more prospects that match their ‘best client’ profiles.

As well as Mint UK, BvD provides a range of international versions of Mint, notably with global and European coverage, to assist international planning, feasibility analyses and cross-border marketing. A new video helps explain how users can benefit from Mint.

“TFM&A provides us with the ideal opportunity to meet with both our existing clients and new prospects,” said Louise Green, BvD’s group marketing director, “Marketers are increasingly looking at how they can make their data work harder for them. Enriching their internal data with intelligence from Mint can really improve efficiency. It helps deliver better quality leads, equips sales people with insight, and solves those data legacy issues that are often inherited. We’re looking forward to demonstrating Mint on our stand and hosting our seminar on ‘How easy is it to get good data in your CRM?’”.

BvD is on stand C28 and speaking in the Customer Insight and Data Analytics Theatre at 12pm on 25th February.

Ends

Screenshots and photographs are available on request.

Contact information:
Louise Green
Group marketing director
Bureau van Dijk

Tel: 44 (0)20 7549 5000
louise.green(at)bvdinfo(dot)com

About Bureau van Dijk

Bureau van Dijk (BvD) is one of the world’s leading business information publishers. The company has over 30 offices worldwide. BvD is best known for its range of international company information products that combines multiple high-quality data sources with flexible software to allow users to manipulate data for research, marketing intelligence and analysis. Products include Orbis, Amadeus, Bankscope, and Mint. BvD has range of Catalysts designed for its various vertical markets plus the streamlined Mint range popular for business development. BvD also publishes the global M&A database, Zephyr.

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Louise Green
@bureauvandijk
since: 11/2009
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