Atlanta, GA (PRWEB) February 25, 2014
Lucas Group, North America’s premier executive search firm, announced the hiring of Alicia Deedy as Marketing Project Lead in its Atlanta headquarters office. Deedy joins the firm from The Aspire Group, where she most recently served as sales manager in the fan relationship company’s national sales center. At Lucas Group, she will be tasked to create, coordinate and implement a comprehensive internal and external communications strategy that includes the firm’s innovative branding, marketing, web, and public relations initiatives.
In her previous position at The Aspire Group, Deedy held responsibility for directing remote sales for American teams, schools and events via a team of sales consultants, as well as recruiting and training new consultants. Blending strategic market planning with effective client relations and sales initiatives, Deedy successfully grew the practice and generated over $1M in client revenue in one year.
“Alicia leverages a notable skill set of sales experience and marketing methodology, along with an understanding of analytics and financial management,” said Scott Smith, Chief Marketing Officer for Lucas Group. “Our team is committed to building powerful programs that generate consistent, high quality leads and that help drive deal velocity for our Associates. Alicia’s distinctive knowledge mix, combined with her energy and passion for delivering results, will enhance our team’s abilities to create and execute upon marketing programs that truly move the needle for our executive recruiters.”
Across the United States, Lucas Group provides candidates and hiring companies alike with unparalleled reach. The firm’s executive recruiters work with SMB, mid-tier and Fortune 500 companies to find transcendent talent who propel lasting financial value. With seven collaborative practice groups, Lucas Group delivers upon client search requirements with speed, precision and discretion. The firm houses management recruitment practices for key functionalities, including Accounting and Finance, Human Resources, Information Technology, Legal, Sales and Marketing, Manufacturing and Military Transition.
“Our branding and marketing efforts must resonate with a wide variety of audiences – from SMB leaders and Fortune 500 corporations to the thousands of talented candidates we place each year. Alicia’s demonstrated ability to cultivate successful programs that effectively balance and manage a mix of objectives will help us continue to drive results across our growing organization,” said Smith. “We welcome Alicia to Lucas Group and look forward to her continued success.”
Deedy graduated from the Georgia Institute of Technology College of Management and holds a Bachelor of Science degree in Management, with a certificate in Finance.
About Lucas Group
Lucas Group is North America's premier executive search firm. Since 1970, our culture and methodologies have driven superior results. We assist mid-tier to Fortune 500 Clients find transcendent, executive talent; Candidates fully realize their career ambitions; and Associates find professional success. To learn more, please visit Lucas Group at http://www.lucasgroup.com and connect with us on LinkedIn, Facebook and Twitter.