Leger Metrics, RED C Research Announce Partnership

The Leger Metrics and RED C Research partnership will drive Leger Metrics' expansion into UK & European markets.

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Leger Metrics & Red C Partnership

Leger Metrics & Red C Partnership

By partnering with Leger Metrics, RED C will be able to offer tremendous additional value to its clients, allowing them to improve customer satisfaction and loyalty through real-time management of the customer experience.

Montreal, Quebec (PRWEB) February 26, 2014

Leger Metrics, a leading provider of Customer Experience Management and Voice of the Customer solutions, is pleased to announce today that it has signed a partnership with RED C a leading marketing research company based out of Dublin, Ireland.

This agreement will allow Leger Metrics to extend its market reach and enable European multi-location brands to take full advantage of its industry leading Voice of the Customer data collection, reporting and analytics platform. Backed by its extensive marketing research expertise, RED C will empower European brands in retail, banking, foodservice and other multi-locations organizations to take full advantage of the proven customer experience measurement methodologies and technologies that Leger Metrics has developed and implemented during the past 8 years.

"By partnering with Leger Metrics, RED C will be able to offer tremendous additional value to its clients, allowing them to improve customer satisfaction and loyalty through real-time management of the customer experience," said Richard Colwell, Chief Executive officer for RED C. "By combining our expertise in market research and analytics with Leger Metrics survey data capture and powerful reporting technology, we can offer clients a unique, end-to-end Customer Experience Management solution. This will greatly enhance the tangible value we bring to our clients," continues Colwell.

"We’re really proud to have RED C as our partner. They are among the top marketing research agencies in Ireland and the UK. Their expertise in voice of the customer research, analytics and strategic insights will add significant business value the delivery of our customer feedback and reporting solutions," says Richard Pridham, President & CEO of Leger Metrics.

About RED C

RED C Research & Marketing Ltd. is a full service market research consultancy serving an extensive range of blue chip clients across a wide variety of industry sectors including retail, telecom, alcohol, FMGC, government, banking, media, health, and utilities. In the past year, RED C has worked with over 65 different brands based in Ireland & the UK, but also across Europe and the world. Major brand partners include companies like the Musgrave Retail Group, Vodafone, eircom, Dublin Airport Authority, Aviva, Bord Bia, IDL Pernod Ricard, Three Mobile, & Bank of Ireland. RED C provides clients with a full suite of marketing research services including: online surveys, social media monitoring, online focus groups, online community panels as well as face-to-face and telephone-based research. RED C’s team of research and analytical professionals provide clients with reliable and actionable insights which are generated through innovative research techniques and thorough analysis.

RED C is a member of AIMRO (Association of Irish Market Research Organisations), ESOMAR (European Society for Opinion and Marketing Research) and the MRS (Market Research Society) and abide by the professional guidelines for conducting high quality research and polling. RED C Research is the Irish representative in the Worldwide Independent Network (WIN) of market research. For more information about RED C visit http://www.redcresearch.ie.

About Leger Metrics

Leger Metrics Inc. is a leading North American supplier of Voice of the Customer (VoC) and Customer Experience Management (CEM) solutions, Leger Metrics provides cloud-based customer feedback management, real-time reporting, and customer recovery solutions. With clients in multi-location retail, restaurant, automotive, financial services and healthcare, Leger Metrics solutions enable consumer brands to foster deeper engagement, and improve customer satisfaction and loyalty through continuous customer feedback and real-time actionable insights. Leger Metrics is a division of Leger, The Research Intelligence Group, the largest Canadian-owned market research firm with offices throughout Canada, in the United States and Zurich, Switzerland. For more information: http://www.legermetrics.com.


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