Scottsdale, Arizona (PRWEB) February 26, 2014
The Hospitality Sales and Marketing Association International (HSMAI), the industry’s leading advocate for hotel revenue growth, will host its annual program on digital marketing in New York City. On February 25, attendees at HSMAI’s Digital Marketing Strategy Conference will learn about forecasted trends and best practices as well as discuss the evolving discipline.
HSMAI selected Matthew Clyde, Chief Strategist and Founder of Scottsdale marketing agency Ideas Collide to present at this year’s conference on Visual Storytelling That Sells: Inspire Your Community to Engage & Take Action via Social Media.
The one-day interactive conference features industry thought leaders and topics within various digital marketing sectors. With continued commitment to growing business for hotels and partners, HSMAI’s Digital Marketing Council organized the conference to motivate attendees to take away digital marketing strategies and practical applications for their own companies.
“Facebook and other social media channels continue to force brands to focus more on visual communication,” Said Clyde in regards to his presentation material.
“Visual Storytelling reaches to consumers in an effective way, especially in hospitality. Every family, couple or group of friends have stories to tell about their vacation experiences. Bringing properties to life via social media enables consumers to clearly envision their vacation experiences with a brand. Brands who use their social platforms to begin the story for consumers will increase the likelihood to book a stay.”
Clyde anticipates another great year at the HSMAI Conference.
“I’m excited to present again at this year’s conference,” Clyde said. “Directing marketing in travel and hospitality has been a major part of my career and I’m honored to have the opportunity to bring this engaging and forward-thinking insight to others in this industry.”
For more information on the Digital Marketing Strategy Conference or to view a full schedule visit http://www.hsmai.org.
About Ideas Collide
Ideas Collide Inc. is a marketing and communications firm in Scottsdale, Arizona and is founded on the idea that effective marketing strategies result when creative insight is coupled with research and analytics.
Ideas Collide specializes in designing fully integrated marketing solutions with digital solutions playing a key, central role in the strategic planning and execution.
Since 2005 the firm has delivered creative solutions to clients from FORTUNE 100 to new start-ups in a variety of industries including high-tech, consumer packaged goods, travel and hospitality, as well as residential and commercial real estate. Ideas Collide is ranked among the top mid-sized advertising and digital agencies in Arizona, recognized as a business of the year finalist and IMPACT Award recipient for Company Culture by the Greater Phoenix Chamber of Commerce. Most recently, the Phoenix Business Journal designated Ideas Collide as a top 25 Best Places to Work (Micro-Companies). A senior team of marketing professionals leads the agency, including several that serve on various Arizona marketing and public relations boards as well as community and arts organizations. Learn more at http://ideascollide.com.
About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.
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