Hoffman Estates, IL (PRWEB) February 26, 2014
Northwest suburban printer Plum Grove announced today record sales and growth in fiscal year 2013. The firm grossed $4.5 million in sales, the highest in 33 years in business providing printing and marketing products to Chicagoland and nationwide.
Plum Grove's 2013 gross sales show dramatic growth – 36% growth for the year, or over a million dollars in sales growth. This expansion comes after over 27% growth in fiscal year 2012.
Fueling this growth is Plum Grove's most successful product: full service direct mail marketing. The firm provides marketing consultation, art design, printing, and mailing for a number of corporate clients. The mailers help clients grow their businesses with targeted advertisements and offers that have a high response rate and return on investment.
In 2013, Plum Grove expanded their promotional product offerings and added signage and tradeshow graphic printing to their service offerings.
Direct mail has been around for a long time but has been overshadowed in recent years by the rise of digital advertising. Plum Grove founder Peter Lineal said his clients still find direct mail an effective way to communicate, especially with baby boomers and senior citizens.
"A piece of printed direct mail in your physical mailbox leaves a deeper impression than digital marketing," explains Plum Grove’s founder Peter Lineal. "People generally prefer print to digital – it’s easier to read, comprehend, and remember. It has immediacy every day. Direct mail gets your message noticed."
Lineal cited a recent article in Scientific American, "The Reading Brain in the Digital Age: The Science of Paper Vs. Screens," which confirms readers' preference for printed materials. The article cites studies explaining that printed materials are comprehended better and remembered for longer than digital text. The article explains that "most screens, e-readers, smartphones, and tablets interfere with intuitive navigation of a text and inhibit people from mapping the journey in their minds."
Lineal concluded, "As a marketing printer, our business is to help our clients grow their businesses. Plum Grove is growing because our direct mail programs have successfully helped our clients grow."
About Plum Grove
Plum Grove – printing, marketing and promotional products with powerful execution.
Plum Grove (http://www.PlumGrovePrinters.com) is a Top 100 business printer based in Hoffman Estates, Illinois. Specializing in promotional products, printed marketing materials, and business printing products, Plum Grove offers expertise from over 30 years in the industry. The firm's manufacturing services include printing, copying, bindery, mailing, professional design, and Plum Grove Sign & Design, a wide-format printing division launched in 2013. Plum Grove is a leader in eco-friendly printing-- using green power, environmentally sustainable papers, and extensive recycling and waste reduction. The state of Illinois recognized Plum Grove with its highest award for environmentally-friendly business.
Contact David Lineal at DaveLineal(at)gmail(dot)com or (773) 304-7388 for more information.