Emeryville, CA (PRWEB) February 28, 2014
Online retail consumers are smarter and more decisive than ever. With multiple opportunities and screens available to make purchases, it’s vital for online retailers to utilize data in an efficient way to increase marketing effectiveness.
As part of the Game Changing Webinar Series, Abakus, the only provider of Game Theory-based marketing effectiveness software, is uncovering 3 key tactics to extracting true, actionable insights from marketing data and showing attendees how to act on them in real-time.
Attendees can expect to get answers to questions such as:
Speakers include Ian Gomer, former CMO of Sears Holdings and former President of Retail and E-Com at Steve Madden, who will discuss some of the toughest questions facing online retail decision makers today, and Graham Ratcliffe, VP, Product Strategy & Operations for Abakus, who will inform attendees of ways to solve those challenges through marketing attribution.
The live webinar will take place on March 6, 2014 at 1:00pm PST. Interested parties can register via the Abakus site at http://goo.gl/Wou5Ta or by contacting info(at)abakus(dot)me.
About Abakus – http://abakus.me/
Abakus provides marketing effectiveness software that transforms the way brands evaluate, plan, and optimize their marketing activity. Abakus applies cooperative economic Game Theory to marketing effectiveness. The Abakus attribution engine processes all available advertiser data to understand the true marginal contribution made towards an advertiser’s objective by every channel, provider and execution and in all possible combinations and orderings.
Abakus’ patent-pending technology is mathematically proven to be the only accurate methodology for attributing true marginal value to marketing elements. Abakus is the only fully transparent approach, allowing advertisers to understand the results in complete, easy to explain white-box diagnostics for every attributed quantity. Abakus has offices in Emeryville, CA and New York, NY.