Barcelona, Spain (PRWEB) February 24, 2014
Susie Kim Riley, founder & CEO of Aquto, will be moderating a discussion on new ways for brands and mobile operators to develop mutually beneficial partnerships during Mobile World Congress. The session is scheduled for Tuesday, February 25 at 5PM (Barcelona, Spain local time) in Auditorium 3 of the Conference Village.
Joining Ms. Riley for the panel are:
- Matt Goynes, Mobile Marketing Manager, Hotels.com
- Kaisa Soininen, Director, Fan Acquisition and Engagement, Rovio Entertainment
- Michael Abbattista, Global Head of Telecom/ISP Partnerships, Business Development, Spotify
- Shaun Gregory, Managing Director, Telefonica Digital
While brands and carriers both benefit from increased consumer mobile Internet usage, they have only rarely found opportunity to work together. Brand goals of user acquisition and engagement aren’t typically aligned with carrier goals of selling data. Ms. Riley and the panel will discuss the latest trends in brand/carrier cooperation and identify partnership opportunities.
Aquto recently announced MoVE Zero, a new platform that enables advertisers and publishers to use mobile data to increase customer engagement and conversion. MoVE Zero is the first product to use AT&T’s new Sponsored Data service.
Aquto is the first solution that gives consumers more mobile Internet in exchange for engaging with mobile content. Founded in 2012 with headquarters in Boston, the company provides a frictionless way for businesses to improve the effectiveness of mobile campaigns - from advertisements to m-commerce and app engagement - while providing a valuable new service to subscribers. For more information, visit http://www.aquto.com or follow @aquto on Twitter.