LeadiD and LeadsCon Las Vegas Team Up on Event’s First Charitable Initiative

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Event organizers call on LeadsCon attendees to make a difference by donating new and used shoes to global non-profit Soles4Souls.

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With this initiative, we’re bringing a new dimension to the #OrangeKicks movement. If we work together, and each attendee drops off just one pair of shoes during the conference, we can collectively make a dramatic impact for those who are less fortunate.

LeadiD, the first neutral, privacy-friendly, trusted arbiter of lead transactions, today announced it has teamed up with LeadsCon on the first LeadsCon charitable initiative in support of Soles4Souls, a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty. The LeadiD team, behind the proliferation of #OrangeKicks footwear in support of lead gen industry standards will be collecting new and used shoes from attendees during the LeadsCon Las Vegas conference.

“If you’ve attended LeadsCon in recent years, you’ve either worn or taken notice of the #OrangeKicks in support of LeadiD’s mission for trusted transparency,” said Rob Rokoff, Vice President Business Development, LeadiD. “With this initiative, we’re bringing a new dimension to the #OrangeKicks movement. If we work together, and each attendee drops off just one pair of shoes during the conference, we can collectively make a dramatic impact for those who are less fortunate.”

Here’s how it works. Bring your new and used shoes to LeadsCon and drop them off next to registration or at the LeadiD booth (#137), in return for your donation you will receive a “Donor” ribbon to be worn on your conference badge. That’s it. This small gesture will help disaster-torn areas, orphanages, homeless shelters, domestic abuse shelters and inner city hospitals across America and the world.

“LeadsCon has always been a forum for thought leadership for the industry. We’re excited that this event will again have an opportunity to play a central role in bringing the industry together through the support of a worthwhile cause,” said Cory Smith, Director of Trade Shows, LeadsCon. “Just tuck an extra pair of shoes into your carry-on bag or drop off your “show” shoes at the end of the conference and go home with a lighter suitcase. Or pack your team’s shoe donations into your trade show booth shipping container. We’ll take care of the rest.”

Thinking of donating a worn out pair of #OrangeKicks? Check with the LeadiD team to find out if you are eligible to receive a replacement pair.

About Soles4Souls
Soles4Souls advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, civic organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. To learn more about Soles4Souls, visit http://soles4souls.org/

About LeadiD
Founded in January 2011 by Ross Shanken, LeadiD is the only independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. No supplier-proprietary data is exposed, but rather, LeadiD allows Lead Sellers and Lead Buyers to make real-time decisions based upon definitive origin and history flags that are predetermined. LeadiD fosters an environment of trust in the transaction, one where both Lead Sellers and Lead Buyers alike derive top-line value. With unmatched data, LeadiD is the industry standard for authenticating lead origin and history and the authentication platform of choice for firms of all sizes. LeadiD’s presence at the source of a lead event has also positioned the company to add a TCPA solution to its product line that addresses the recently updated TCPA regulations. For more information, visit LeadiD.com or @LeadiD on Twitter.

About Access Intelligence and LeadsCon
Access Intelligence (http://www.accessintel.com), a portfolio company of Veronis Suhler Stevenson, is a b-to-b media and information company headquartered in Rockville, Md., serving the media, PR, cable, healthcare management, defense, chemical engineering, satellite and aviation markets. Leading brands include Event Marketer, Folio, PR News, Contexo Media, CableFAX, Cynopsis, Communications Technology, Media Industry Newsletter; Defense Daily Network, AviationToday, Cable360 and Studio Daily; Power, Chemical Engineering and Via Satellite magazines. Market-leading shows include Satellite 2012, LeadsCon, OR Manager, LDC Trade Forums, Electric Power, Energy Ocean, Offshore Communications tradeshows. Access Intelligence also produces executive conferences for the healthcare, PR, media, cable, energy and defense markets.

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