Quini Releases Wine Tasting Tips for Vancouver International Wine Festival Enthusiasts

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Five Recommendations Help Attendees to Expand Wine Tasting Experience

Major Wine Events Are A Great Opportunity To Explore Personal Wine Preferences

By taking time, notes and paying attention, you can taste more, learn more and discover more about the wines but more importantly, about your palate and personal preferences.

Quini, the interactive wine tasting, rating and personalized recommendations application and data solutions provider (http://www.quiniwine.com) today published wine tasting recommendations designed to help Vancouver International Wine festival enthusiasts gain the most out of their attendance at the event (http://www.vanwinefest.ca).

“The Vancouver International Wine Festival is a great opportunity for wine enthusiasts of all levels to truly expand their wine tasting experience,” said Roger Noujeim, chief executive officer for Quini. “By taking time, notes and paying attention, you can taste more, learn more and discover more about the wines but more importantly, about your palate and personal preferences. This is where deeper, richer learning about wine tasting happens.”

Wine Festival Tip #1: Taste Judiciously – Try not to race to taste as many wines as you can. That’s a wholesale wine buyer’s mission. Even a professional wine tasting judge’s palate can tire at 60 wines or so. Take your time and judiciously taste fewer wines. It’s not about the numbers. Great wines do something great for you. They give you pleasure, evoke or create memories, and expand your knowledge and appreciation for life and the art of wine.

Wine Festival Tip #2: Be Selective – You are your own judge. As a wine enthusiast, you have surely bought wines based on a store clerk’s or friend’s recommendation. You may have asked them for something ‘exotic or unique’, only to regret it after the first sip. Your disappointment was your mistake, and you recognized it. Think of wines you have tried in the past. What you liked and did not like about them. Always realizing that your palate is unique, tell the representative at the table what you’re looking for, or trying to avoid. A wine is more likely to satisfy your palate if you let the rep know what you like.

Wine Festival Tip #3: Take Tasting Notes – If you’ve ever taken mental note of a wine only to forget it later, you’re not alone. This is especially guaranteed when you taste many wines in a row. Take a moment to write down your impressions of your favourites as you work the room, and snap a picture of the label if you can. Writing down things like “the lady wearing blue gave me that wine” can be great memory triggers as well. If you have a smartphone, use it to take notes and pictures.

Wine Festival Tip #4: Mark Peaks and Valleys – Set personal expectations for wine experiences you want to remember. Criteria that mean something to you and are bound to make you take notice, and with that, more easily remember the wine in the future. Extreme sweetness or dryness perhaps, or a strong acidic flavour that awakens the senses.

Wine Festival Tip #5: Break It Down – In wine tasting, judgment is more accurate when you break down the experience into components. Unless the different aspects are rated separately, and carefully, one can easily slip into a judgment call, unintentionally discarding or diluting other key pieces. Follow and rate these five aspects of a wine when taking notes, taken from the Quini wine app. Eye for appearance, Nose for aroma, Mouth for taste, Finish for aftertaste and duration in the mouth, and Opinion for an overall impression.

A good app developed with experts can be the perfect aid. Use it to evaluate stand-out wines, scoring the five key areas before moving on to the next wine. If you’re pressed for time, plug in your initial impressions and set each wine review to be completed later on with more details and notes.

The wines destined for serving at the event are in the Quini app database. Festival attendees can rate the wines by going to the TASTE function on the app.

Quini for iPhone and iPad is available from the Appstore. Users can also sign up to use Quini directly on their computer, at http://www.quinwine.com.

About Quini

Headquartered in Vancouver, BC, Quini is an interactive wine tasting, rating and recommendations application, and data solutions provider. Quini is co-funded by its original founding team and CMF (Canada Media Fund). The Quini mobile App is available for iPhone and iPad through the Apple App Store. A Web-based version for desktop and laptop computers is also available at https://quiniwine.com/signup. More information about Quini can be obtained at:

Web: https://quiniwine.com/about.
Twitter: @quiniwine
Facebook: QuiniWine


Quini and the Quini logo are trademarks or registered trademarks of Rachis Wine Assessment Inc. and / or its affiliates in Canada, the U.S. and other countries. Third party trademarks and brands mentioned are the property of their respective owners.

Press Contact

Victoria Bushnell
T +1.604.899.1179
C +1.604.230.8495
E victoria(at)quiniwine(dot)com

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Roger Noujeim
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since: 08/2012
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