This latest development opens up another layer of CRM functionality for Proclaim users. By sharing data seamlessly between the systems, we are unifying a law firm's communications efforts within one integrated desktop solution
(PRWEB UK) 26 February 2014
Eclipse Legal Systems, the legal sector's largest independent software solutions provider, has announced the release of an email marketing solution utilising dotMailer.
dotMailer is one of the UK's leading email marketing and automation tools, providing a browser-based interface that enables law firms to create and distribute HTML content. Eclipse’s new dotMailer connector enables users of the firm's Proclaim Case and Practice Management solutions to broadcast rich content to their clients and prospects.
Using the connector, contact data held within the Proclaim solution can be shared with the dotMailer system, enabling the creation of personalised target lists. This data can be utilised to create intelligent content within, for example, a dotMailer created newsletter template, and the results of marketing campaigns can be shared back in to the Proclaim client / prospect management system.
The new connector utilises Web Services communications to share data in real-time between Proclaim and dotMailer.
Eclipse's Marketing Director, Darren Gower, comments on the development:
"This latest development opens up another layer of CRM functionality for Proclaim users. By sharing data seamlessly between the systems, we are unifying a law firm's communications efforts within one integrated desktop solution.
"A huge amount of relevant, valuable client and prospect data is held within Proclaim - so it makes sense to utilise this for marketing purposes rather than having to rely on a separate system and data store to maintain marketing communications."
Eclipse is the UK's leading provider of legal software solutions, employing 150 staff at its Yorkshire HQ, with a turnover of over £9million. The firm’s Proclaim software system is in use by 20,000 professionals across a vast range of market sectors, territories and work areas.
Proclaim integrates all case management, accounting, document management, reporting, time recording, task and diary functions, and can be web-enabled to allow clients and referrers to securely view their live case files online.
TouchPoint is Eclipse's new client self-service solution, providing an always-on, platform agnostic 'journey' for law firm clients and business partners.
Proclaim clients include:
Co-operative Legal Services
Move with Us
QualitySolicitors (Howlett Clarke, Lockings, Oliver & Co, and many others)
For further information, please contact Darren Gower (Marketing Director) at darren(dot)gower(at)eclipselegal(dot)co(dot)uk, or call 01274 704100.
Alternatively, visit http://www.eclipselegal.co.uk