London, UK (PRWEB) February 27, 2014
A global community of English language teachers contribute 2 million likes to the British Council’s TeachingEnglish Facebook page.
The TeachingEnglish Facebook page is a daily digest for the English language teacher from the whole world, where they can keep up-to-date with trends and innovations in teaching, as well as exchange ideas about their day-to-day experience in the classroom.
From September 2013, the page remains amongst the top fastest growing educational pages in Socialbaker, the company specialising in social media network statistics and analysis. The average daily growth rate is around 15,000 new ‘likes’. What is it that makes the popularity of the TeachingEnglish Facebook page grow at such unprecedented speed? Ann Foreman, the TeachingEnglish Social Media Manager, explains: ‘The TeachingEnglish Facebook page is the only one of this kind to be successful in using Facebook to build a community of teachers who exchange ideas and tips on best practices. This community is truly global, with a wide audience from experienced teachers to teachers who are just starting out, coming from North America, South America and Europe to India and East Asia.’
Ann and her team have managed to nourish the Facebook page so it has become a self-sustaining community which grows organically and which has a very high engagement rate compared to industry standards. A main factor in this is the English language teaching bloggers feature. The page has a monthly ‘TeachingEnglish blog award’ competition where fans decide the winner by 'liking' their favourite. This is popular among bloggers and fans alike. Fans get access to a continuous flow of fresh ideas about teaching English, while bloggers have the opportunity to reach a worldwide audience.
‘Another way we help nourish our community,’ Ann continues, ‘is to encourage teachers to pool their ideas and experiences – indeed our daily question spot is one of the page’s features that our fans rate most highly. It takes the form of a simply worded status post which pinpoints a problematic aspect of teaching. So for example, a recent one about should we be our students’ friend? provoked a lively debate between teachers reaching 210,880 people and giving rise to 178 comments.’ Ann concludes ‘We’ve had many declarations from educationalists and English language teaching bloggers that the British Council is the clear expert in the field of teaching English.’
All good reasons to for teachers to join the community that will keep them in touch with teachers from all over the world.
The British Council has developed a large number of products for teachers of English and the name of the portfolio as a whole is ‘TeachingEnglish’. The portfolio comprises training courses (online and face-to-face), teacher development materials and teacher resources from lesson plans to discussion forums on the British Council’s global website for teachers of English: http://www.teachingenglish.org.uk. The website engages with over 500,000 unique visitors per month on average. The portfolio also includes the TeachingEnglish Facebook page and Twitter account:
TeachingEnglish Facebook page: https://www.facebook.com/TeachingEnglish.BritishCouncil
TeachingEnglish Twitter account: https://twitter.com/teachingenglish
About the British Council
The British Council is the UK’s international organisation for educational opportunities and cultural relations. They create international opportunities for the people of the UK and other countries and build trust between them worldwide.
They work in more than 100 countries and their 7000 staff – including 2000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the Arts and delivering education and society programmes.
They are a UK charity governed by Royal Charter. A core publically-funded grant-in-aid provides less than 25 per cent of their turnover which last year was £781m. The rest of their revenues are earned from services which customers around the world pay for, through education and development contracts and from partnerships with public and private organisations. All their work is in pursuit of their charitable purpose and supports prosperity and security for the UK and globally.