Brandon Hall Group Releases Recruitment Marketing, Onboarding Studies

Share Article

These Talent Acquisition Resources Provide Exclusive Models for Success and Examples of Innovation from High-Performing Organizations

Brandon Hall Group announces the release of two new studies on Talent Acquisition functions, High-Performance Recruitment Marketing: Tenets and Components for Success, and High-Performance Onboarding: A New Model for Excellence.

The white paper on recruitment marketing provides tenets and components for both recruiters and Talent Acquisition leaders to leverage in developing a healthy employer brand and attracting top talent. The resource dispels common misconceptions about recruiting marketing, examines the components of recruitment marketing and their role in driving success, and identifies new ways to measure effectiveness.

The onboarding research brief reveals a 5-element model for success, examines the components of each element and explains how leading organizations are incorporating them to create a more engaging experience for new hires.

Both papers were researched and written by Brandon Hall Group Talent Acquisition Analyst Kyle Lagunas. “The goal here was to analyze the elements that drive success in both recruitment marketing and onboarding and create models for excellence,” he said. “They are practical, research-driven tools that provide a clear path for organizations to improve their abilities to attract new talent and, once hired, get that talent effectively integrated into the organization to improve the enterprise.”

Brandon Hall Group CEO Mike Cooke said, “These are two more outstanding resources from our our emerging Talent Acquisition practice. They provide practical calls to action that will be of great use to Talent Acquisition leaders and practitioners.”

For additional information about the research please contact CEO Mike Cooke:
(561) 865-5017 or mike.cooke(at)

About Brandon Hall Group
With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is the most well-known and established research organization in the performance improvement industry. We are focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.

At the core of our offerings is a Membership Program that combines research, benchmarking and unlimited access to data and analysts. The Membership Program offers insights and best practices to enable executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which put the research into action in a way that is practical and efficient.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mike Cooke
Follow >
Brandon Hall Group

Visit website