Best-selling Authors Drs. Alan G. Robinson and Dean M. Schroeder Announce New Website That Helps Businesses Grow With Ideas From Frontline Employees

Just in time for the upcoming launch of their latest book, Drs. Robinson and Schroeder offer tips, insights and more on their new website The Idea-Driven Organization.

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When managers gain the ability to implement twenty, fifty or even a hundred ideas per person per year, everything changes.

Beckley, West Virginia (PRWEB) February 27, 2014

Drs. Alan G. Robinson and Dean M. Schroeder announce the launch of The Idea-Driven Organization website. Just in time for the upcoming launch of their latest book, "The Idea-Driven Organization: Unlocking the Power in Bottom-Up Ideas" (Berrett-Koehler Publishers, ISBN-13: 978-1626561236), the new website provides resources and tools to help managers tap large numbers of ideas from frontline employees, creating significant competitive advantage.

“Every day, front-line employees see many problems and opportunities that their managers don’t. They have plenty of ideas to improve productivity and customer service, to offer new or better products and services, or to enhance their organizations in other ways,” says Robinson. “Unfortunately, most organizations do better at suppressing their ideas than promoting them,” adds Schroeder. “When managers gain the ability to implement twenty, fifty or even a hundred ideas per person per year, everything changes.”

The Idea-Driven Organization website features the work of Drs. Alan G. Robinson and Dean M. Schroeder, authors of bestseller "Ideas are Free" and, most recently, "The Idea-Driven Organization: Unlocking the Power in Bottom-Up Ideas."

The site offers recent articles about the authors and their work, a blog full of timely and helpful advice and information, book reviews of the latest books on managing ideas, creativity and innovation, interviews with business leaders who have insights into managing frontline ideas, a sample chapter of "The Idea-Driven Organization," and more.

Visitors to the site will also find a place to sign up for Robinson and Schroeder’s upcoming webinar, Wednesday, April 2, at 1 p.m.

The website is live, and the book launch for "The Idea-Driven Organization" will take place March 31-April 4. Those interested may participate in the launch by writing a blog post about the book or a review on Amazon and/or Goodreads, hosting a guest post from Dean and/or Alan, interviewing Dean and/or Alan for a blog post and interviewing Dean and/or Alan for Blog Talk Radio. To get involved, visit this page on the website.

Drs. Robinson and Schroeder are eager to welcome visitors to their new website idea-driven.com and all it has to offer those eager to grow their businesses using the power of frontline ideas!

About Drs. Robinson and Schroeder

Alan G. Robinson and Dean M. Schroeder are award-winning authors, consultants, and educators. They are the co-authors of the bestseller "Ideas Are Free," which was featured on ABC World News and CNN Headline News, was named Reader’s Choice by Fast Company magazine and one of the 30 best business books of 2004 by Soundview Executive Books. Between them, they have advised hundreds of organizations in more than twenty-five countries around the world on how to improve their creativity, innovativeness and overall performance.

Alan Robinson has co-authored seven books, which have been translated into more than 20 languages. His book "Corporate Creativity," co-authored with Sam Stern, was a finalist for the Financial Times/Booz Allen & Hamilton Global Best Business Book Award was named “Book of the Year” by the Academy of Human Resource Management. He teaches at the Isenberg School of Management at the University of Massachusetts at Amherst.

Dr. Dean M. Schroeder has co-authored three books and more than 80 articles, for which he has received a number of awards, including two Shingo Prizes. A former CEO, he has personally led a number of organizational turn-around and transformation initiatives. Dr. Schroeder served on the Board of Examiners of the Malcolm Baldrige National Quality Award for five years. He is currently the Herbert and Agnes Schulz Professor of Management at Valparaiso University.


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