Yu-Kai Chou Joins Board of Morf Media USA Inc., as the World’s Leading Guru for Gamification

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Morf Media Inc. is the global leader in mobile simulation training for Enterprises. Corporate America will be first to take advantage of super-human skilled employees that can drive dramatic performance gains using Morf's new platform technology.

Morf Media USA Inc.

Corporate America will be first to take advantage of Super-Human skilled employees that can drive dramatic performance gains using Morf Media’s new platform technology.

Yu-Kai Chou, a #1 rated guru in gamification has joined Morf Media to help improve the design and functionality of Morfs Platform. Online training will be more engaging and fun, while still leading to concrete and recognised exams taken by students on tedious learning formats. Yu-Kai’s practical experience with major companies around the world shows that skills leap-frog all traditional learning formats when they are learning through simulation and practice. Yu-Kai has captured his learning’s from hundreds of research reports and cases studies and developed a model based on the core drivers that motivate individuals called Octalysis; this model helps define how technology can be designed to engage users better when undertaking uninteresting and complex tasks, such as enterprise training.

Morf Media is a Red Herring award winner for innovation and a PwC Accelerator company with Global Enterprise clients. Morf Media Inc. will be launching the First Global SAAS Platform that offers mobile and web immersive environments in Q2 2014, allowing employees to use simulated role plays to learn new skills and making them super-human. Roy Hanif, leading Morf Media’s team at its headquarters in the heart of Silicon Valley, California explains; "The problem is very clear, employees at enterprises are forced to undertake continuous training during their busy jobs and most of the current training is very uninspiring, so they try to skip it or do the minimum amount to pass tests. That’s why performance of companies is hampered and poor skills-retention and mistakes often cost companies millions of dollar as well as damage their brand value. Morf Media are very pleased that a global thought leader such as Yu-Kai has decided to join our Board. He brings with him vast global experience to help us take Morf Media's systems to the next level and to ensure that their clients get the very best value. He will guide our team of top technical experts in Silicon Valley to deliver unprecedented gains never seen before in the industry."

This problem exists in all sectors and types of jobs around the world. During 2013 Morf carried out extensive research and validation processes to conclude that the pain was most acute in finance and banking; this was mainly due to the avalanche of new global regulations post economic crash. One example is the Dodd-Frank Act which will change most things in job skill requirements and is the most significant financial regulatory change passed by the government since the Great Depression.

The way people learn new skills and behaviour has not changed since the beginning of teaching in western cultures, since Plato humans have read large books and been lectured for days by teachers, then are expected memorise and be tested, before preforming new complex tasks. Experience shows that this process has little success for most people, more so recently, as commerce has become complex and more demanding. Extensive research from Harvard and Deloitte shows that practicing of new skills is by far the best way to learn and retain skills, simulations of new tasks that mimic real life vastly increases skills retention and dramatically improves performance. Also studies at Stanford by Prof BJ Fogg's research shows that practicing new behaviour repeatedly over prolonged periods creates new habits and skills. Children learn and become experts in complex tasks and console games, not by reading large books, but by engaged and practicing tasks over and over again. Morf has invested time and resources over the last few years to bring these development together into a patented platform that can be used to fit around busy lives, the mobile and web technology will be the first of its kind. Morf Media's aim is to start with finance and banking, then move to the hospitality sector focusing on sales and customer services training, and continue to rollout to other sectors and industries initially in US and later to other countries via their licensing model to VARs. Morf does not build courses, but simply converts them rapidly into simulation formats using proprietary tools so they work in Morfs cloud platform.

The simulations mimic real-life situations and enable learning through practice, engaging employees more than all previous formats of learning since the Plato’s academies in 400 BC.

Morf Media strongly believes that early adopters will see Returns on Investment (ROI) for training dollars Sky-Rocket to levels never seen before using the latest thinking in technology based learning science and behavioural psychology. Morf Media has held discussions with major banks in Wall Street and local banks in Main Street have been very positive and clients are welcoming the chance to be first in what’s considered an obvious but overdue step in up-skilling employees.

Yu-kai Chou is an experienced Consultant & Keynote Speaker for Enterprises. He has been a regular speaker/lecturer on at organizations like Stanford University, Google Inc., Denmark's Innovation Center, The Chief Learning Officer Conference, The Internet Marketing Conference, UCLA, UBC Sauders School of Business and many more. He is a TED speaker and was one of the earliest pioneers in Gamification, starting his work in the industry in 2003.

Prior, Yu-kai was the Co-Founder and Head of Product for RewardMe, a digital loyalty platform that aimed to gamify offline commerce and was rated by AlwaysOn as one of the Top 10 Private Companies to Watch. RewardMe also won Best Commercial App at the first location-based service awards “The Locals.” Yu-kai also founded a variety of start-ups, including FDCareer (rated on Mashable as one of the Top 10 Social Networks for Gen-Ys) and Viralogy, a service that attracted hundreds of thousands of bloggers and social medians. He has also consulted for a variety of companies, from seed stage startups to Fortune 500 companies such as eBay and Wells Fargo.

Contact: roy(at)morfmedia(dot)com
Webpage: http://www.morfmedia.com
Headquartered in Sunnyvale, California. USA

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