Releases New App for iPhone

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The shift to mobile has driven many websites toward app development. For, it was a natural fit.

Boost Matchup

Watch your Likeability score increase in our exclusive "Boost Matchups"

It’s like Instagram meets Klout, with a unique popularity ranking system.

Take a walk through the food court at the local mall and the same thing is seen in Baltimore, as in San Francisco. Virtually everyone under the age of 45 is doing something on a smart phone.

The shift from desktop to laptop to mobile has driven many websites toward app development to hold onto their user base. For some, this can be a real challenge in trying to adapt. For, it was a natural fit.

“It’s like Instagram meets Klout, with a unique popularity ranking system,” says CEO Neil Westford.

Think of it this way… Upload a photo of anything. That photo appears in the feed and is “boosted” or “reposted” by followers and accumulates a score relative to the attention it gets. As the activity of the photo increases, it will move into the “boost matchup” category and receive even more exposure. From there it is matched against others in a similar category, defined mostly by hash tags. Users are given four choices to select the photo they like the most. As the photo gains in popularity, individual Likeability scores increase, as does the exposure to a broader audience.

Anyone can use this app to establish reputability and/or popularity in any arena. Be it an artist, photographer, model, band, or brand, this app can be a valuable marketing tool. For the average person who just wants to share and get recognition, the app provides that outlet as well, as defined by categories.

On the other hand, some users prefer being the judge to being the talent. "It never gets old, voting on which girl out of 4 (for example) is hotter than another,” says one user who calls himself The Judge. “Being an influence on the popularity of others is fun.”

The goal of Likeability is to give everyone the chance to establish a presence they might not otherwise have. Unlike some other social media apps, the unique grid system allows users to rise up the ranks and potentially be at the top of any category.

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Wayne Lesperance, Chief Marketing Officer
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