New Marketing Tool Aims to Give Investors Consistent Access to Coveted Off-Market Real Estate Deals

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Off-Market Formula, a marketing tool that gives serious investors a way to access off-market real estate deals, has been released. The tool has been designed to give any investor, new or seasoned, unprecedented access to desirable off-market real estate deals without middlemen.

Off-Market Formula (, a new real estate marketing tool, gives serious investors a step-by-step, actionable program to consistently get the off-market real estate deals they want, for any asset class, in any geographic location, directly from sellers without middlemen.

Off-market deals are not a new concept in the real estate investment world. For decades, large institutional brokerage firms have quietly offered a very select list of buyers access to deals before they hit the open market.

“Every investor wants off-market deals, but doesn’t really know how to get them, at least not consistently. The idea for the Off-Market Formula was born out of nearly a decade in the brokerage industry,” said Zeb Couch, a former commercial real estate broker and director of Business Development for Off-Market Media.

“As a commercial real estate broker, I was having around 500 conversations a week with sellers who really weren’t thrilled to pay me a commission for selling their building and with savvy buyers who weren’t interested in anything listed on the open market,” Couch said.

“Off-market real estate deals have a certain cachet because they’re exclusive, private and tend to offer higher returns than on-market deals, they're just really hard to find, until now,” said Robert Krauss, a 30-year veteran real estate investor who was part of the Off-Market Formula test group.

“Institutional brokerage lists are extremely difficult to get on. You need to have extremely deep pockets and transact often. The Off-Market Formula gives any investor, new or seasoned, the same level of access to exclusive off-market real estate deals at a ‘mouse hair of the cost’,” Couch added.

According to Couch, “Investors get access to the complete Off-Market Formula for a simple, one-time fee. The whole purpose of off-market deals, in our opinion, is to bypass the middleman, so we have no interest in collecting traditional brokerage fees from anyone who transacts using the Off-Market Formula.”

The Off-Market Formula also offers a free video knowledge series ( offering "informative insight into deal-hunting I've never thought of before," added Krauss.

One question remains as to how this new tool will upset the brokerage community by stealing away clients from brokers who make a living as middlemen between buyers and sellers.

“The truth is, smart brokers won’t deal-hunt for buyers because it’s too risky. Working for a buyer, brokers never know if they will actually transact and their commission is always in jeopardy,” Couch said.

With this in mind, the Off-Market Formula has also launched a broker affiliate program that pays brokers cash for buyer leads who purchase access to the Off-Market Formula.

“We wanted to develop a solution where all could benefit where investors could get their off-market deals and brokers could still make money from their buyer leads with absolutely no risk,” Couch concluded.

For more information about the Off-Market Formula or the company’s affiliate program, visit


The Off-Market Formula is an actionable, step-by-step, do-it-yourself marketing program designed by real estate marketing experts to empower real estate deal-hunters to consistently get coveted off-market real estate deals directly from sellers without middlemen. The Off-Market Formula works for any asset class, in any geographic location, for deal-hunters of any experience level.

About Zeb Couch:

Zeb Couch is a licensed commercial real estate broker with nearly a decade of brokerage experience. He has received training from the prestigious CCIM Institute and his expertise has been featured in such prominent publications as the New England Real Estate Journal, the nation's largest commercial real estate news source. Zeb is a guest lecturer at Northeastern University and Bryant University on business development, marketing and entrepreneurship.

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Zeb Couch, Director of Business Development
Off-Market Formula

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