Boston, Massachusetts (PRWEB) February 27, 2014
With media buzz centered around online marketing, mobile devices, social media and search engine traffic, it’s easy to overlook print marketing as an effective tool in a local business’s advertising arsenal. However, a localized carrier route mailing can connect a business to their most precious customers - their neighbors.
Sir Speedy Boston’s USPS Every Door Direct Mail (EDDM) offering puts this type of advertising within easy reach of any non-profit or small to medium sized business and budget. Sir Speedy Boston’s Marketing Coordinator Paul DiRosario explains: “EDDM knocks down many of the hurdles a small business can face when trying to market in this channel. Traditionally, direct mail marketing required access to mailing lists, either bought or cultivated in-house from opt-in forms or a managed database. Now factor in the added costs for a postage permit and variable data print services. For a small business, that’s just too much. EDDM takes away those requirements and makes a localized direct mail campaign a very real and affordable option for them.”
Mark Borash, CFO of Sir Speedy Boston further elaborates: “We can do this at an affordable price point due to the way the USPS Every Door Direct program works. There is no mailing list. You select your direct mail targets by zip code and carrier route, with options to target residential or business addresses or both. Mailing costs are lower using the EDDM program as long as your mailers conform to USPS EDDM guidelines.”
“While Sir Speedy Boston offers traditional direct mail, variable data and mail merge print services, USPS EDDM is a great addition to our existing services due to its flexibility in terms of speed to delivery and cost. We ran two campaigns leading into the holiday season for a small Boston boutique hotel chain. The client required an extremely fast turnaround time to deliver a net total of 70,000 pieces. We were able to offer them a solution with USPS Every Door Direct Mail that targeted the neighborhoods they needed just in time to encourage turnout and make their holiday events an overwhelming success.”
For more information on Sir Speedy Boston’s Every Door Direct Mail offering and how a small to medium business can benefit from incorporating EDDM into their direct marketing strategy, please visit http://www.sirspeedyboston.com or contact Mark Borash at 617-227-2237.
About Sir Speedy Printing Boston
Sir Speedy Printing on 1 Milk Street in Boston has consistently ranked among the top 25 Sir Speedy Printing franchises in the country and has proudly serviced Boston’s Downtown and Financial District for over 40 years. Sir Speedy Boston is a full service, end-to-end provider of high speed color and B&W printing and copying. Visit us and see how we can become your Printing and Marketing Solution.