PROMO & Chief Marketer 2014 PRO Awards Call For Entries

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Promotional Marketing Awards Recognizes Top Campaigns

Chief Marketer and PROMO announce the opening of the Call for Entries for the 2014 PRO Awards. The PRO Awards is the most prestigious awards program in the world recognizing outstanding promotion marketing in 28 categories. The awards have been the benchmark for exceptional creativity and stellar results in the marketing industry for 24 years, judged by a jury of industry brand and agency experts.

This year entrants can choose from 28 categories, including: Best Multidiscipline Campaign, Best Use of Event or Guerilla Marketing (Five Venues or Less), Best Use of Event or Guerilla Marketing (More Than Five Venues), Best Vehicle-Based Campaign, Best Use of Shopper Marketing, Best Sampling or Trial Recruitment Campaign, Best Use of Influencer Marketing, Best Cause-Based Campaign, Best Cross-Channel Campaign, Best Dealer, Sales Force or B-to-B Campaign, Best Incentive Campaign, Best Wireless Campaign, Best Campaign Executed on a Local/Regional Level, Best Campaign Generating Brand Awareness, Best Use of Content Marketing, Best Campaign on a Budget (under $250,000), Best Campaign Targeting a Specific Demographic or Ethnicity, Best Campaign that Uses a Holiday Theme, Best In-Store Retail Campaign, Best Sponsorship or Tie-In Campaign, Best International Campaign, Best Use of Games, Contests, and Sweepstakes, Best Use of Social/Viral Marketing in a Campaign, Best Use of Video, Best Web-Based Campaign, Most Innovative Communication Strategy, Best Idea/Concept/Design, and BONUS: Back from the Brink.

In 2013, the winning campaigns came from Pepsi MAX, American Express, Corona, HBO, Microsoft, Nestlé, Samsung, Time Warner Cable, Amazon, Foot Locker, Subaru, Subway, and many more. Winning agencies included the Marketing Arm, Momentum Worldwide, Upshot, Ogilvy & Mather, Arc Worldwide, and Alcone, just to name a few.

The Early-Bird Call for Entries is open through March18 (late deadline April 1), and the award winners will be announced on stage at the PRO Awards gala in New York City in June.

To learn more about the PRO Awards go to To see a list of 2013 winners visit

About the PRO Awards
The PRO Awards are the most prestigious promotion marketing program of its kind, representing the brightest strategies and most innovative ideas for engaging new and current customers. The annual PRO Awards, produced by Chief Marketer and PROMO, include well over 500 entries from big brands and creative agencies, showcasing proven, measurable results.

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Hannamari Williams


Pro Awards - Call for Entries