New Campervan Holiday Company Caters to Modern Britain’s Next-Generation Campers

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Camping holiday website launch attracts new generation campers who want to rediscover the joys of the great outdoors. YouGoAdventure.com appeals to Briton’s inner-yearning for adventure, authenticity and escape from the pressures of modern day life.

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YouGoAdventure is a new online camping and touring agency, specialising in campervan holidays. The company offers motorhome and campervan hire for people seeking fun and adventurous holidays. Pre-launch, they attracted a small army of fans on Facebook. The website went live this week, and spokesperson James Curran says the response has been unprecedented.

Curran believes camping holidays are more popular these days because families are rediscovering the joy of the great outdoors. “YouGoAdventure.com is an innovative platform that allows you to discover the many and varied campervan and motorhomes available for hire across the UK - many of which will be bookable online. It was developed to cater to Britain’s new breed of campers - those seeking adventure, exploration and escape.”

“You can tour the country in an iconic VW campervan. Go where you want, when you want. Explore coastal cycling trails and walking routes. Or, take romantic afternoon picnics while enjoying the comforts of a luxury campervan.”

With the rise in camping, campervan and motorhome hire holidays, the company aims to make adventure in Britain more accessible.

“We allow vetted campsites and campervan businesses to advertise free, with a complete online booking system. This gives the public unrivalled choice, with access to micro-businesses like family run campsites and activity providers, who don’t necessarily have resources to market their services fully online.”

Camping comes full circle
In post war Britain, the camping industry was at its height. Families in the 1950s and 1960s flocked to holiday camps enjoying seaside locations, bacon and eggs, and knobbly knee competitions - all for less than a week’s wage. When the economy grew and package holidays abroad became cheaper, the market went into decline.

Research shows we’ve come full circle, shunning the Spanish sun in favour of caravans in Cornwall. Figures from the Office for National Statistics in 2010 revealed an astonishing 29 per cent increase in campsite bookings. For the first time ever, the number of campers outstripped bed and breakfast guests. In 2012, UK residents took 15.9 million camping and caravanning trips, yet only made 9.8 million visits to Spain (source: Great Britain Tourism Survey).

This upsurge has been attributed to recession. Taking a family of four abroad is a luxury many cannot afford. Rising costs of fuel, increases in air taxes, and school holiday hikes, have pushed prices up and up. Travelsupermarket.com predicts we’ll spend an average of £617 per person on flights and accommodation in 2014. In comparison, the average pitch fees at a UK campsite for a family of 4 in peak season are around £22 per night.

The glamping craze has also contributed to the rise in popularity of camping. Yet glamping is not so economical. Luxury campsites offer 5 star lodgings, swimming pools, hot-tubs, chef services and outdoor activities. A week’s stay in a tipi can cost up to £700 per family. Recent research indicates that Brits are actually spending more on ‘staycations’ than they would on a foreign holiday.

In a survey of 2000 professionals, Hiscox Insurance found over half of AB1 respondents were considering a camping holiday in 2010. All this suggests that money is not the only factor driving these trends.

Wider societal shifts
Are Brits seeking an authentic escape from the pressures of modern life? In a survey of 2000 people by Jungle Formula, 57% said that UK camping holidays were a far less stressful option than travel abroad.

John Worthington of Mintel believes trends reflect a desire for a more social holiday. “Campsites still provide this experience of community, which possesses an elemental power in an age of growing social isolation and virtualised online relationships.”

A representative from Pitchup said that a growing desire for ‘authenticity’ is increasing numbers, mirrored in our rekindled love of farmers markets and handy crafts.

YouGoAdventure.com proposes that an innate desire to get back to nature could explain camping industry growth. “Modern life means we deny our deep-rooted connection with nature and suffer because of it.”

Go Adventure
Going-off on an adventure and rediscovering an affinity with nature is good for the mind, body and soul. The well-documented benefits of green exercise are not just physical; outdoor activities improve mood and self-esteem. Pursuits boost confidence and encourage bonding, ideal components for a great family holiday.    

Scientific evidence shows that this type of holiday can leave you feeling truly revitalised, more so than lounging on any beach reading the latest best-seller. As a nation, Brits are more health aware than ever before; readily acknowledging the mind-body connection and the importance of exercise. Perhaps this awareness has led people to the conclusion that camping holidays are a logical and apt remedy for life’s stresses and strains.

At YouGoAdventure.com, visitors can browse campervans and motorhomes for hire easily by area, county, or type. The system displays nearby campsites, so someone booking a campervan in Devon, gets to view recommended campsites in that region. There’s also extensive resources, destination guides and suggested campervan itineraries. The message is clear - Go Adventure, enrich your life.

Press Contact
James Curran
YouGoAdventure
The Old Forge, St Wenn, Cornwall
01208 79662 / 07803 146342
http://yougoadventure.com/
info(at)yougoadventure(dot)com

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James Curran

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