Tech Company Skips Sochi, Still Brings Home Gold

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Softway Solutions receives 2014 Gold ADDY® award in web design.

From a group of over 700 entries, Softway Solutions ( won Gold at the 2014 American Advertising Awards of Houston. The ADDY® award was won in the category of Digital Advertising – Websites. The website was designed for Softway Solutions’ retainer client Bid Serious.

“The Bid Serious website is a great example of the prodigious work that has gone into making it. Winning the ADDY® award serves as proof that a team working collaboratively across departments and continents can create something that’s brilliant from the inside out.” says Mohammed Anwar, President and CEO of Softway Solutions.

Some 12 months ago, a client came to Softway with a dream: to have the world’s best penny auction site. Softway Solutions has nurtured that dream through numerous phases: branding, design, animation, development, all the way through to deployment. Both the website ( and the home page video were nominated for awards by the American Advertising Federation of Houston. Softway took home a Gold ADDY® for the web site, and received a Citation of Excellence for the Bid Serious video.

“Being able to celebrate with our clients when they win awards such as the ADDY® is so rewarding. We hadn’t even gotten home from the event, and our team in India was beginning the day with their own celebration,” says Anwar.

Anwar is confident that the ability to provide custom technology solutions around-the-clock is the key to Softway’s continued success. The “Sunset Model” has proved highly effective for the rapid development of technology services for Softway’s clientele.

Softway continues to work as an extension of the Bid Serious team, improving the website design, animated cartoons, internet marketing, and development as a means to drive profitability for their company. The firm looks forward to additional positive recognition for in 2014.

Employing over 250 employees in Houston, Texas and Bangalore, India, Softway Solutions has been engineering custom digital solutions since 2003. Offering an array of services such as website development, multimedia animation services, branding and design, the company’s operations focus on providing digital products that drive profitability. This attention to maximizing return on IT spend has served as a key element of Softway’s growth: the company has been named one of Houston Business Journal’s “Fast 100” in both 2012 and 2013.

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John Thompson
Softway Solutions
+1 2819144381 Ext: 138
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