SMSS Chicago Features Hands-on Workshops on Facebook Advertising and Converting Social Media Leads to Sales

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The Social Media Strategies Summit, Chicago, April 29 - May 1, features a full day of pre-summit workshops, allowing attendees to deep-dive into a specific topic and work through hands-on activities with instructors.

SMSS Chicago 2014

SMSS Chicago 2014

SMSS features a full day of pre-summit workshops on various topics including social media metrics, social media lead conversion, Facebook advertising, and more.

The Social Media Strategies Summit, Chicago, a three-day social media marketing event, features a full day of pre-summit workshops on various topics including social media metrics, social media lead conversion, Facebook advertising, and more. Attendees can view all available workshops online here.

Elly Deutch, a Digital Brand Strategist and Founder of eDigital, will be giving a hands-on workshop on Facebook Advertising. At eDigital, Elly provides expertise to companies and brands on how to effectively use social media marketing to grow their brand. Over the course of her career, she’s worked with brands such as Campbells, Unilever, Kraft, Mars, Motorola, and Nestle at Weber Shandwick.

In her workshop, Elly will show attendees how they can use Facebook Advertising for customer targeting. Attendees will learn about the various features of the advertising platform, how to set up an effective campaign boosted by Facebook Ads, and more. Attendees can read additional session details here.

Also presenting a workshop is Jeff Willinger, Director of Social Business and Computing at RightPoint. Bringing more than 20 years of experience, Jeff specializes in advising clients on social computing strategies, social intranets and portals, mobile reach vs. reach and increasing employee engagement, and is recognized as one of the top social media personalities in the country.

In his interactive workshop on “Converting Social Media Leads into Real Business”, Jeff will explore real cases studies on “how to” when it comes to using social media for generating new business. Attendees will learn about effective social tactics, best practices for social media engagement and how to build a social strategy that is right for their organization. Attendees can read his full session details here.

To assure attendees get the full benefit of an intimate summit, we only offer a limited number of seats. Take advantage of our early bird registration deals to secure your seat. Group discounts are also available.

View the agenda and register for SMSS Chicago on our website:

About GSMI:

GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 80% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring.


Tom Dibble

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Tom Dibble
Global Strategic Management Institute
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