Opal Labs Releases Opal Moments for Content Planning

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Portland-based Software Company Raises $2.1 Million to Fuel Growth

Marketing planning is complicated. Opal Moments makes it much more simple.

Opal Labs (http://www.workwithopal.com), creator of purpose-driven social business technology, is pleased to unveil its latest application Opal Moments and announce that it has raised $2.1 million in funding from a number of West coast investors. Oregon Angel Fund led the Series Seed round, which closed in November. The company also signed license agreements with some of the world’s most forward-thinking brands and recently moved into its new headquarters in Portland’s Pearl District.

Opal Moments is a social enterprise application designed to simplify the planning and management of a brand’s content across social media channels. It is a beautifully designed, intuitive planning tool that allows teams to plan social content and collaborate efficiently in real-time with one another on a cloud-based platform – saving users valuable time and increasing marketing effectiveness. Some of the world’s leading brands already using Moments to plan their brand content include Nestlé Dreyer’s Ice Cream, NASA, Levi’s and Beats by Dr. Dre.

Key features of Opal Moments include a unique planning hierarchy designed to help brands organize compelling content; a highly visual and dynamic planning calendar to ensure everyone is working from the same page; and a user-friendly approvals process to streamline content workflow and prevent costly mishaps.

“Marketing planning is complicated,” said George Huff, co-founder and CEO of Opal Labs. "Opal Moments makes it much more simple. Through our premium user experience, marketers now have a single platform to ensure their whole team is 100 percent aligned. As a result, our customers are saving valuable time and driving higher engagement across their social channels.”

Opal Moments allows marketing teams to be efficient, nimble and strategically plan for opportunities that provide relevancy to a brand’s narrative. The less cumbersome the content creation and approval process, the more time a brand can spend thinking creatively and engaging audiences with compelling content. Using Opal Moments can result in a dramatic time savings (some community managers say they save between 8 -10 hours per week).

“As marketers, great content for our social media channels is key,” said Meghaan Blauvelt, Interactive Strategy Manager, Nestlé USA. “Tools that help us stay aligned and focused and provide our teams with an easy way to communicate in a simple framework are valuable. Our brands are saving time and producing double-digit increases in both engagement and reach — and we’re just getting started.”

Planning within Opal is not dependent upon publishing, so teams can plan for unlimited distribution points and content types (e.g. regional social networks). The result is a planning construct that empowers teams to be much more strategic and effective.

“Since releasing Moments, we have seen a ton of success across each customer,” said Huff. “We’re giving marketers an effective way to structure their brand’s narrative and a much more efficient way of getting work done. That’s a powerful one-two punch for success. And when our customers are successful, we are successful – and that is exciting.”

Opal’s unique design-conscious approach to product development with an emphasis on user experience encourages unprecedented levels of adoption, resulting in measurable productivity gains among marketing teams. “Marketers are highly visual,” said Huff. “They want to see how audiences will experience the brand so we designed Moments with that in mind to create a beautiful, highly intuitive tool that’s actually fun to use.”

Opal Moments is now available to enterprise customers through a per-user licensing agreement. For more information or to request a demo, visit http://www.workwithopal.com.

About Opal Labs
Opal is leading the movement to revolutionize the marketing organization with purpose-driven social business tools that create measurable value across an organization. Opal’s latest application, Opal Moments, is intuitive and beautifully designed to help marketers simplify the planning and management of brand content across social media channels. Opal builds its technology with insights from working with some of the world’s leading brands such as ARUP, Beats by Dr. Dre, Levi’s, Method, NASA, Nestlé USA and more. For more information, visit http://www.workwithopal.com.

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JulieAnna Giannini
Alliance PR
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