Social Shopping Platform Whisp Launches, Merging E-Commerce and Conversation in One Seamless Experience

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Whisp’s messaging technology reimagines e-commerce so shoppers can chat about fashion and simultaneously shop hundreds of brands. With experience in luxury, retail, and digital sectors, Whisp's co-founders reinvent online shopping.

Whisp (, the new way to shop online, launches today in the iPad App Store and on the web. Revolutionizing the way shoppers communicate and make purchasing decisions, co-founders Moncef Zizi, Karoon Monfared, and Jassin Meknassi created Whisp to provide a growing, fashion-forward community with a groundbreaking personal messaging platform fully integrated into a sleek and addictive online shopping destination.

Whisp’s exclusive interface changes the face of online shopping, eliminating the clutter of multiple links, tabs and windows. Users can drag and drop clothes and accessories directly into private chats while they shop, sort items by size, color, and sale, while expressing their opinions with custom emojis inspired by style icons from Karl Lagerfeld to Lena Dunham. One-to-one messages can be sent between Whisp members, or users can Whisp instantly with Facebook friends. Now, shoppers can receive instant, private feedback from an expanding community of trusted advisors, close friends, fashion bloggers, and stylists. The options are limitless — Whisp’s collection of brands extends from affordable fast fashion to high-end luxury items, including men’s and women’s styles from Rag & Bone, Urban Outfitters, Givenchy, APC, Topshop, Adidas, Philip Lim, and Herve Leger. With Whisp, users have an exciting and fun way to chat about their next purchase, whether they’re investing in a Miu Miu bag or their next pair of Nikes.

Whisp was founded by former McKinsey & Company consultants, Moncef Zizi and Karoon Monfared, with Head of Technology Jassin Meknassi. Passionate operators in fashion, business, and technology space for more than 10 years, they created Whisp to overcome the challenges inherent in the traditional e-commerce experience by allowing users to send and receive private, real-time feedback from friends while shopping, without having to leave the experience. Noted luxury fashion ambassador, Carolyn Mahboubi, brings an additional 25 years of experience to Whisp as Head of Alliances, leading strategic retail partnerships.

“Whisp was born out of our realization that there exists no natural medium for shoppers to discuss potential purchases without broadcasting it to the world or copy pasting hyperlinks into emails and text messages,” said Karoon Monfared, Co-Founder of Whisp. “Fashion is an intimate experience, and Whisp provides shoppers a private place to talk with their trusted influencers within a shopping platform”

“We’re thrilled to announce Whisp’s launch,” said Moncef Zizi, Co-Founder of Whisp. “We believe that Whisp is online shopping as it was meant to be. By offering a huge selection of luxury and fast-fashion brands for users to shop and chat about in one gorgeous experience, Whisp will usher in the future of e-commerce, where conversation and shopping intersect. ”

About Whisp
Whisp was created to seamlessly connect shopping and style with intimate conversation. It revolutionizes e-commerce, by letting users browse their favorite brands, stores, and trends, while instantly sharing thoughts and opinions with their friends on Whisp or through Facebook messaging. With hundreds of brands to shop, and millions of items to discuss, Whisp reinvents online shopping, making it a beautiful, personal fashion experience. Download Whisp in the iPad App Store for free, or start Whisping at

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Lindsay Kaplan, Vice President
King + Company
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