London (PRWEB) February 27, 2014
Until today’s move, Ditto Music was best known for distributing its 60,000 strong stable of independent artists into the biggest digital stores worldwide. The launch of its new pay as you go label services is the result of a growing need for artists to gain exposure and access increased support while still being in control of their music career.
Leo Parsons, CEO of Ditto Music said “This is a very exciting move for Ditto Music and one that comes at just the right time for thousands of independent musicians. For years, independent artists have struggled to compete with signed artists due to a lack of resources and tools. With the new range of Ditto Music label services, unsigned artists will be able to enjoy access to the radio stations and magazines that were previously reserved for those with major label deals.
“Ditto's new Pay As You Go Label Services will include TV and radio plugging, online and offline press and several other areas of national and regional promotion. We believe there is a real demand for these services.
Traditionally, it has been incredibly difficult for unsigned artists to find pluggers or PR experts as the good ones tend to work exclusively with signed acts or simply do not advertise their services. We plan to change this business model.”
Unlike the tradition model of keeping everything in house, Ditto will act as an agent to their musicians in a new model known as Pay As You Go Label Services.
In the same way that a recruiter will headhunt the best people for a job, Ditto will (following an initial consultation) find the best, most cost effective people using contacts built up during more than a decade in the music business.
Founded by musicians Lee and Matt Parson, Ditto Music currently distributes over 60,000 artists and has four global offices (in Liverpool, London, Nashville and Melbourne).
To find out more about Ditto Music, visit http://www.dittomusic.com/.