(PRWEB) February 26, 2014
Hot flashes are completely natural, but that doesn’t make them any easier to deal with or hide. From the sweat stains to the red, flushed appearance, a hot flash is apparent to everyone. This can be embarrassing for many women. Exert Co. had these women in mind specifically with the release of Exert Smart Body Coolant.
Exert gets sprayed once on the body and activates only when there is a skin temperature spike. Exert doesn’t feel cold when applied but instead works by drawing heat away from the body only when the body needs it. When skin temperature rises, Exert activates and cools the skin by 2 to 6 degrees. When body temperature drops to normal, Exert recharges and is ready to cool again without the need to reapply. Arvind Rao, Chief Innovation Officer, explains the technology of Exert, “after cooling, Exert recharges quickly and is ready when your skin temperature rises again.” Exert offers a safe, easy, proactive method unlike anything seen before.
The technology behind Exert’s effect is supported by a study published in the Annals New York Academy of Sciences. Women were tested in cold climates and hot climates when experiencing a hot flash. The duration and severity of the hot flash was then measured. Kronenberg and Barnard found that women who experienced a hot flash in a colder climate felt it less than half the time of a woman in a hotter climate. Exert acts as a portable, cooling, micro-climate for the skin.
“Whether it’s the result of menopause, stress, medication, anxiety, environment or even physical exertion, Exert provides invisible, scent free, hypoallergenic all-day protection,” explained Christopher Joyce, CEO of Exert Co.
This announcement was welcomed news to approximately 27 million women in the U.S. who have hot flashes or experience night sweats with an expected growth of 10 percent annually. Women get hot, women sweat, but Exert can keep even the hottest woman from becoming a hot flash hot mess.
Natural or not, a hot flash is still an annoyance. Exert is designed to help keep women cool all day, no matter what their body throws at them.
A 4 to 6 week supply of Exert Smart Body Coolant retails for $30. To learn more about Exert Smart Body Coolant visit http://exertco.com or call 877-929-9922.
About Exert Smart Body Coolant
Exert Smart Body Coolant is a once a day body spray that activates only when skin temperature spikes. Exert cools the body by up to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert Smart Body Coolant helps regulate skin temperature. To learn more visit http://exertco.com.
About Exert Co.
Exert Co. is a Wilmington, DE based company that makes smart, functional, consumer products that solve “big market” problems in completely new ways.