Chris Seithel Joins Hope Family Wines as Senior Vice President National Sales and Marketing

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Seithel brings 20 years of alcoholic beverage experience to growing family-owned winery.

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Hope Family Wines is proud to announce Chris Seithel as the company’s new Senior Vice President of National Sales and Marketing. Seithel will be responsible for overseeing sales and distribution teams throughout the U.S., developing and implementing strategic sales goals, and growing national and regional accounts.

"As a family-owned company that has grown tremendously over the last several years, we are thrilled to bring someone with Chris’ proven track record onto our team,” says Austin Hope, president of Hope Family Wines. “Not only does he bring years of experience in sales, his extensive knowledge of the wine market makes him an asset to our expanding winery, and we’re looking forward to continued growth under his sales direction.”

Seithel comes to Hope Family Wines with 20 years in the alcoholic beverage business having marketed and launched 28 brands. Prior to joining Hope Family Wines, Seithel managed sales at established wineries like Ernest & Julio Gallo Winery, Beringer Blass Wine Estates and most recently Rodney Strong Wine Estates where he was responsible for sales in 16 states in the role of Vice President of Southwest Sales. Seithel has two daughters, Sophia and Livia, who he raises in Scottsdale, AZ.

About Hope Family Wines
Hope Family Wines is a family-owned and operated winery in Paso Robles, CA, encompassing five brands: Liberty School, Treana, Candor, Austin Hope and Troublemaker wines. The Hope family arrived in Paso Robles in 1978 and began planting wine grapes. Over time it became clear to the Hopes that Paso Robles was capable of producing world-class wines. They were among a handful of pioneering families who helped to shape and gain recognition for this distinctive winegrowing region. After growing grapes and developing vineyards throughout the eighties and early nineties, they began producing estate wines under the Hope Farms label. The Hopes established Treana Winery in 1996, to focus on regional blends from Paso Robles and the Central Coast. This same year, they incorporated Liberty School into their winery. In 2008, Hope Family Wines became an umbrella moniker to encompass the brands, which now includes Austin Hope, Candor and Troublemaker wines. To learn more, please visit

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Lisa Mendelson
Baltz & Company
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