Tokyo (PRWEB) February 26, 2014
Applied Predictive Technologies (APT), the world’s largest purely cloud-based predictive analytics software company, announced today that Skylark Group, Japan’s largest operator of family-style restaurants, has licensed APT’s Test & Learn software to test a variety of critical business issues, including promotions, pricing, newspaper inserts, and remodels. APT’s clients include major global companies such as Walmart, Target, Starbucks, McDonald’s, Anheuser-Busch InBev, Holiday Inn, and Hilton Hotels.
Naohiko Oikawa, APT’s Senior Vice President of Japan, commented, “Business executives and thought-leaders agree that scientific testing is the gold standard in analytics. However, this type of analysis can be very difficult for companies—and especially restaurants—to conduct, due to high volatility in sales data, differences in characteristics of individual stores or restaurants and their markets, and the rapidity required for analyses to be valuable. APT’s Test & Learn solution solves these problems by using patented algorithms to reduce noise, accurately match test and control locations, and speed-up the testing process significantly. We are excited that our pilot with Skylark has led to actionable results and an agreement to license the APT software. We look forward to working together on testing many new programs in the future.”
Yuki Kamiya, Director of Business Insights and Marketing at Skylark, said, “As a large restaurant organization with multiple brands, we needed a platform which could support a robust and repeatable way to evaluate new ideas. For instance, we run hundreds of newspaper inserts and promotions each year. Using Test & Learn, we are now able to try a promotion with a subset of locations or customers, and evaluate the accurate incremental impact of that promotion before a large scale roll-out. This has greatly helped Skylark refine our promotional strategy and has provided new hypotheses for future promotions. During the pilot, we also used Test & Learn to analyze initiatives across many other functional areas, including pricing, remodels, and menu optimization. After driving significant value with Test & Learn and receiving exceptional support from the APT team, we are confident in our decision to license the software.”
APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. For more information, please visit http://www.predictivetechnologies.com.
Skylark is the largest operator of family-style restaurants in Japan, with numerous concepts varying between Japanese, Western, and Chinese cuisines. Skylark was founded in 1962 and currently operates approximately 3,000 restaurants and serves over 400 million guests in total each year. The group operates ten brands, including Gusto, Bamiyan, and Jonathan’s.
About Applied Predictive Technologies
APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of advertising, marketing, pricing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s customer portfolio includes Walmart, Staples, Lowe’s, SunTrust, Hilton Hotels, Anheuser-Busch InBev, McDonald’s, and others. APT has offices in Washington, D.C., San Francisco, London, Tokyo, and Taipei. For more information, please visit http://www.predictivetechnologies.com.