Twitter Redesign: Same but Better

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Twitter has unveiled a new look and layout for users, one that EverSpark Interactive web designer Jessica Mielcarek says will increase engagement without upsetting diehards.

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Twitter kept very close to their traditional user interface, which is a smart play for a social site.

Twitter revealed a new layout for users' pages last week. The redesign has the technology world, well, all a-twitter, but Jessica Mielcarek of Atlanta's EverSpark Interactive says the changes are minor and are likely to increase sharing.

The new look retains the single-column stream of tweets that users are used to, but adds a simple compose box at the left side, according to CNN (retrieved 01.21.2014). Users will also see their profile picture and header image above the compost box, with familiar crucial stats like how many followers they have.

Mielcarek, a web designer with EverSpark, says the changes are more of a tweak than a redesign.

“Twitter kept very close to their traditional user interface, which is a smart play for a social site," she said. “At the same time the changes they did make will have real effects on usage.”

The prominence of the compost box, which replaces a compose frame that pops up over the main screen, strikes Mielcarek as particular usage-driven.

“Twitter has a problem where many users simply read their streams and click on things,” she said. “They don't necessarily retweet or share things of their own like on Facebook. By making the new tweet window more central, Twitter encourages more activity.”

Before launching the new look, Twitter tried it out on a small fraction of users to see how they used it, and made changes accordingly.

“Unlike many corporate redesigns they were very careful to watch user behavior and change as little as possible to accomplish their goal,” Mielcarek said. “Longtime users hate change.”

About EverSpark:
EverSpark Interactive is an all-in-one SEO, internet marketing and digital media firm that specializes in gripping, keyword-optimized content. From sales pages to company blogs, PR blurbs to high-quality videos and social media posts, EverSpark's content always gets attention—from both search engines and live customers. The company can be reached at (770) 481-1766 or

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Denae Olberding
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