SEMGeeks Collaborates With Gothamist, Wieden + Kennedy to Develop Interactive Infographic for ABC Sitcom Mixology

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The creative team at SEMGeeks worked in collaboration with Gothamist and Wieden + Kennedy to design and develop an interactive infographic for ABC's brand new sitcom Mixology.

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“We knew this was going to be a challenge, but Tim Hoste and I were up for the challenge. It was long hours and late nights, but the end result was more than worth it."- Brian Califano, Creative and Development Director at SEMGeeks.

In collaboration with Gothamist and Wieden + Kennedy, SEMGeeks’ creative team had the opportunity to design and develop an interactive infographic for ABC’s new sitcom, Mixology, which premiered on Wednesday, February 26, 2014.

Mixology, which was co-created by Jon Lucas and Scott Moore, is a sitcom that takes place over the course of one night in the trendy meat-packing district of Manhattan at a bar called “Mix.”

The interactive infographic developed by SEMGeeks takes users through three different situations and highlights the “barcabulary” language that is spoken in Mixology. It incorporates the latest in design, development and interactivity with video integration, social sharing and more.

Thanks in large part to Gothamist’s and Wieden + Kennedy’s creative vision and swift responses, SEMGeeks was able to meet the deadline and complete the project.

“We knew this was going to be a challenge, but Tim Hoste (Lead Developer) and I were up for the challenge. It was long hours and late nights, but the end result was more than worth it. A portfolio piece for two big names is a win/win for SEMGeeks and a perfect opportunity to showcase the talent we have,” said Brian Califano, the creative and development director at SEMGeeks.

In case you missed it, click here to check out the interactive infographic designed by SEMGeeks.

SEMGeeks, located in the Jersey shore town of Belmar, NJ, is a recognized leader in digital marketing and web development.

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Pete Schauer
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