Chicago Start-Up YASOU Natural Skin Care Builds Momentum
Chicago, Illinois (PRWEB) February 27, 2014 -- Entrepreneur and Chicago native Theodora Ntovas isn’t daunted by the fact that she’s going up against the giants of the cosmetic industry with her Greek-Inspired natural skin care line. She trusts her YASOU skin care products will appeal to eco-friendly, discerning women. “A bit of education is required but once women understand the benefits of using natural organic skin care products they become loyal customers,” said Ntovas.
YASOU, which means “to your health” in Greek, has received positive reviews for both the body and face creams from credible sources. Unlike its competitors with huge advertising budgets, YASOU is relying primarily on word of mouth, social media, publicity and events to get the word out. Coverage in Crain’s Chicago Business, Modern Salon and CS magazine have helped build momentum.
Splash Chicago, a Chicago Sun Times publication, included YASOU Face Creams on its list of “Things We Love". Beauty blogger Andrea Oyarzun-Merkel (Beauty Reviews by Andrea) reviewed YASOU’s face creams and declared, “My face is radiant, clear, soft and rejuvenated.” Popular Beauty Sweet Spot blogger Jeanine Morris declared that the “99.5% natural moisturizer melts into my skin and has been keeping me hydrated all winter long.”
Local spa owners and retailers are sharing the love as well.
“YASOU is by far the best body cream that I have ever used,” said Jacqueline Elliott, CEO and founder of Skin Solutions & The Wax Bar in Glen Ellyn, Ill. Elliott has been an esthetician for 16-years. “My clients rave about it.”
Bridget Lescher, owner of Odalisque Beauty Apothecary in Geneva, Ill. says that YASOU sales have taken off with the help of a unique sampling program. “The brand looks upscale and chic but it’s also natural and organic, and that’s what customers are looking for,” said Lescher. “They can fit the creams into their skin care routines without making a major commitment.”
Ntovas, who was inspired by her Greek heritage, is encouraged that women are paying attention to what they put on their skin in the same way they watch what they eat. She spent more than a year working with formulators to create natural skin care products with the same luxurious feel of high-end brands, without the use of chemicals and fragrances. All YASOU products, including a body cream, day cream and night face cream, contain a unique Calityl-O-complex. “We’ve built in all the goodness of Greek ingredients, including certified organic olive oil and other essential oils, to deliver amazing results,” said Ntovas.
Amy Ludwigson, founder of PureCitizen.com, an online retailer, is a believer. “I was intrigued by a natural skincare line filled with organic ingredients. The Calityl-O Complex takes it up a level. I have been using the line for the past month and my skin feels so incredibly healthy and pampered.”
Sales are growing - one customer at a time. “Once people try it, they don’t want to be without it. The quality of YASOU impresses,” said Ntovas.
The YASOU skin care line currently includes a Cellular Day Cream that exfoliates, brightens and tones skin (suggested retail $70.00 -1.6 FL Oz); YASOU Cell Renewal Night Cream with anti-aging elements including Hyadisine® (suggested retail price of $80.00 -1.6 FL Oz), and a body cream with aroma, firming and moisturizing benefits ($60.00 -8 FL Oz). The face cream set has a suggested retail price of $135 when purchased as a set.
YASOU natural skin care is being sold online at http://www.yasouskincare.com and through selected spas, licensed aestheticians, beauty professionals and other select retail outlets. YASOU Skin Care will be selling to international clients off the website via International Checkout at the end of March. Retailers interested in carrying YASOU skincare products are invited to contact Theodora Ntovas directly.
YASOU's mission is to celebrate the ageless beauty of women around the world with natural skin care products that firm and soften skin using natural and organic ingredients. The secret of glorious Greek skin is no longer a myth. YASOU delivers visible benefits to skin.
Attention Editors: Samples are available upon request.
Theodora Ntovas, YASOU Skin Care, http://www.yasouskincare.com/, 630-956-4163, [email protected]
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