TapClicks Announces Facebook Ads Integration Into Their Leading Digital Marketing Analytics Platform

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TapClicks analytics platform reveals performance of marketers’ digital marketing campaigns, showing what works and (most importantly) what doesn’t.

TapClicks mobile-friendly dashboard supports agencies in the office or at customer site!

TapClicks dashboard shows rollup of Facebook Ad campaign information as well as deep dive into the data.

Clients now can see how people are interacting with their Facebook Ads [in context] of all their digital marketing campaigns.

It’s two days before the digital marketing review and help is needed, big time. The IT group is busy (as always), campaign reports aren’t ready (uh-oh) and no one is answering their cellphones. Sound familiar? Panic is setting in! What’s a digital marketer to do?

Now, TapClicks, the digital presence company, has integrated Facebook Ads into their state-of-the-art marketing analytics platform to help bring social media reporting "front and center." Facebook Ads joins over twenty other integrations of leading digital marketing platforms such as Facebook Insights, Google AdWords, Twitter, leading banner servers, email-newsletter services, etc.

This latest TapClicks integration makes it easy for digital agencies, enterprises and marketing organizations to see results of their social campaigns with analytics from call tracking, banners and reputation management, just to name a few. Now, digital marketers everywhere can track all their digital campaigns, visualize the results in a unified dashboard, and focus their precious marketing budget on the stuff that works!

A wholehearted "Thanks" to the awesome engineers at Facebook who developed the Ads API. With it, the crack development team at TapClicks have created a way for you and your clients to analyze your chosen Facebook Ads metrics in concert with data analysis from other data flows.

The result is an intuitive, unified environment that makes it much easier to understand, track and report on the success of integrated digital marketing campaigns.

"Facebook is a phenomenal ad platform, but it still can be hard to get a holistic measure of your success engaging with your target market," said Babak Hedayati, CEO of TapClicks. "TapClicks Analytics clients now can see how people are interacting with their Facebook Ads and compare those results with the other threads of all their digital marketing campaigns."

The company has also recently introduced the new digital merchandising platform, TapClassifieds, and announced a strategic partnership with Digital First Ventures to take the TapClassifieds platform nationwide in 2014.

Company Information:

Founded in 2009, TapClicks Inc. provides digital marketing solutions and performance analytics products for its clients. The company operates out of offices in Silicon Valley, Canada, India and Mexico.

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Mike Mertz
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