Good People Studios Launches Storytelling Campaign for Businesses

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Nashville-based video production company focuses on storytelling campaign for businesses big and small, local and national.

It’s not enough anymore to throw a little clever 30-second video on a website.

Good People Studios, a Nashville-based video production company, launches a documentary-style storytelling campaign aimed to help businesses further engage their customer and potential customer base.

“To us, the way to market a company through video is to humanize that company to its customers. It’s not enough anymore to throw a little clever 30-second video on a website and hope you have something that goes viral,” says owner and creative director, Josh Harrell. “Every company has a story, a reason they started, a personality, and we’re trying to tap into that.”

Harrell, an award-winning filmmaker who specializes in nonfiction storytelling, has completed this type of work for national clients in the past. Because of this success, he is excited to bring a more focused approach to the industry by putting this documentary spin into the marketing mix, a style that is certainly unique in the market today.

Good People Studios strives to tell the story in a way that is both engaging and entertaining. Pulling potential customers in by their emotions is a great way to ensure that they will remember the company. The video content is perfect for displaying on company websites, through various media outlets, direct mail and any format fit to promote or market the company. GPS will also manage the YouTube and Vimeo channels to ensure the content stays fresh and organized to draw the viewer further in.

GPS has already begun working with several regional companies to tell their stories and is looking forward to expanding their customer base, regionally and nationally. They are also working on a feature-length film using the same storytelling approach with their clients.

“We love clients who have a story to tell, whether it’s large institutions in the academic and healthcare industries, with thousands of customers or small boutique brands that are fighting the good fight to create a living from their passion,” says Harrell. “There are so many fascinating stories to tell.”

Good People Studios is co-owned by Josh Harrell and Cole Evans. It serves as the exclusive production house for Good People Creative, the content marketing company. For more information about Good People Studios, please visit

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