Silver&Fit Named 2014 National Sponsor for National Senior Health & Fitness Day

Silver&Fit helps sponsor the nation’s largest annual health promotion event for older adults, with the goal of raising awareness about the importance of fitness for America's aging population.

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“National Senior Health & Fitness Day reinforces an important message —exercise and healthy living are essential to the health and well-being of older adults,” said George DeVries, Chairman and CEO, American Specialty Health

San Diego, CA (PRWEB) February 27, 2014

The Silver&Fit® Exercise & Healthy Aging Program will serve as a 2014 National Sponsor for National Senior Health & Fitness Day®, slated for Wednesday, May 28.

Celebrating its 21st year, National Senior Health & Fitness Day is the nation’s largest annual health promotion event for older adults. The goal for the event is to help raise awareness about the importance of fitness for older adults, and to highlight what local organizations are doing to help improve the health and fitness of older adults in their communities. Each year, the event encourages more than 100,000 seniors to participate at health and fitness events held at more than 1,000 locations nationally.

2014 will mark the second year that Silver&Fit has served as a National Sponsor for the event. Silver&Fit is an award-winning provider of evidence-based fitness and health education activities for Medicare beneficiaries and group retirees. Silver&Fit offers no-cost and low-cost fitness facility memberships and other fitness opportunities to members who want to improve their quality of life through exercise.

“We work with more than 10,500 fitness facilities including 24 Hour Fitness, Life Time Fitness, Anytime Fitness, Snap Fitness, Curves, YMCAs, senior centers and other organizations who cater to the fitness needs of older adults, and we look forward to the creative and exciting events they’ll be holding this year in honor of National Senior Health and Fitness Day,” said Silver&Fit’s Vice President- Fitness Network Management Brett Hanson.

“As an organization that focuses on helping older adults stay healthy and connected to their communities, Silver&Fit is pleased to continue sponsoring this event,” said George DeVries, chairman and CEO of American Specialty Health, the parent company of Silver&Fit. “National Senior Health & Fitness Day reinforces an important message —exercise and healthy living are essential to the health and well-being of older adults.”

About National Senior Health & Fitness Day
National Senior Health & Fitness Day is always held the last Wednesday in May as part of Older Americans Month and National Physical Fitness and Sports Month activities. Visit fitnessday.com for more program information.

About Silver&Fit
The Silver&Fit program is an exercise and healthy aging program providing unique, evidence-based fitness and health education activities for Medicare beneficiaries and group retirees. Silver&Fit members have access to: no-cost or low-cost memberships at a participating, contracted fitness club or exercise center, or to the Silver&Fit Home Exercise Program for those who prefer or need to work out at home; SilverandFit.com, a website providing health tools and resources specifically designed for older adults; The Silver Slate® newsletter; and a toll-free customer service hotline. For more information, visit http://www.ASHCompanies.com or call 800-848-3555. Follow us on Facebook at http://www.facebook.com/SilverandFit, YouTube at http://www.youtube.com/silverandfit, Pinterest at http://www.pinterest.com/silverandfit, Twitter at @SilverandFit and Instagram at @SilverandFit.

The Silver&Fit program is a product of American Specialty Health Fitness, Inc., a subsidiary of American Specialty Health Incorporated (ASH).


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