Loyalty Expo Workshop Sessions Offer In-depth Focus on Loyalty and Customer Engagement

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Attendees can benefit from laser views toward driving customer loyalty.

Loyalty Expo

Companies seeking to gain new insight into their customer loyalty programs and initiatives can do so by attending the popular workshop sessions at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida.

Three of the 90-minute workshop sessions slated for Loyalty Expo are: “Harnessing the Full Power of Social to Drive Loyalty”; “Dissecting an Effective Customer Engagement Program”; and “Is Your Loyalty Program Positioned to Deliver Maximum Financial Success?”

In the “Harnessing the Full Power of Social to Drive Loyalty” workshop session, attendees will learn about the unique ways social media can drive customer loyalty and retention. Many companies don’t have a clear social strategy or understanding of how best to integrate social media into their retention and loyalty plans.

Marc Steiner, Principal, Lenati’s Customer Retention & Loyalty Services; and Clay Walton-House, Senior Manager, Lenati’s Customer Retention & Loyalty Services, will guide this interactive session where attendees will learn about frameworks and tools used with Fortune 500 clients, like T-Mobile and Microsoft, which provide a step-by-step roadmap for creating an integrated social CRM strategy.

In the “Dissecting an Effective Customer Engagement Program” workshop session, attendees will be able to answer the question: What makes for an effective customer engagement program?

Customer loyalty is important, but loyalty is only one on a long list of customer behaviors that can drive profitability and market value. In today’s competitive environment, the best way for a business or organization to increase profitability is to engage their customers in a dialogue leading to an exchange of value between the two parties. Jane Ricciardelli, CMO at Exchange Solutions; and Brenda Higuchi, SVP, Analytics and Optimization at Exchange Solutions will be the featured speakers.

In the “Is Your Loyalty Program Positioned to Deliver Maximum Financial Success?” workshop session, David Andreadakis, Vice President of Loyalty Strategy, Kobie Marketing will illustrate the best way to effectively analyze, optimize and/or reposition a loyalty program in market. He will describe a step-by-step process supported by recent client case studies.

Attendees will learn how a deeper understanding of customers and the value exchange, coupled with data, can drive insight that creates new member experiences.

“The workshop sessions are invaluable to our attendees,” shared Loyalty360 President Erin Raese. “The 90-minute sessions allow time for marketers to really dig deep into a topic, and attendees can walk away with several tangible tools to use at their respective companies.”

This expansive and exclusive loyalty event geared toward building successful and lasting customer relationships includes three jam-packed days of networking, interactive sessions, and workshops led by several of today’s elite marketing minds. Attendees will meet their peers to discuss pressing marketing challenges, opportunities, and solutions.

To register for the upcoming Loyalty Expo, or to receive information and agenda details, please visit: http://loyaltyexpo.com/.

About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

Contact Information:
Erin Raese

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Erin Raese
Loyalty 360
+1 (513) 800-0360 Ext: 130
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